AgencyFinder addresses the questions – Which agencies are ideal for your account? Which advertisers would hire your agency?
(Richmond, VA) Advertisers and marketing firms, – (i.e. advertising agencies, integrated marketing communications firms, digital and public relations firms), are now able to benefit from free audit services designed to analyze and predict their future appeal to prospective marketing firms and advertisers, respectively. In today’s economy, neither advertisers nor agencies can afford to leave much to chance. And as they investigate new marketing technologies or third-party services, they’re looking for assurance.
The “audits” are a free service of AgencyFinder.com, the International advertising industry client and agency match-maker launched in 1997. Chuck Meyst, Chairman and CEO remarked, “For prospective agencies, our free new business audit runs their online profile against our past twelve months’ advertiser search history and lets an agency see whether and where they would surface as a qualified candidate.”
“Until recently, any agency looking to purchase and install a new business program was limited in their ability to draw a distinction between options. And prior to the introduction of our new proprietary audit, it was difficult for our consultants to predict the extent to which an applicant agency would see “action.” For years, we had to speculate or take an educated guess. With our new audit, that’s by far a more precise indicator of agency magnetism!“
How the Audit Works
For the agency audit, the AgencyFinder search engine takes the agency profile built by the prospect agency and exposes their data (a sub-set created from over 500 data-fields) to all registered client searches that occurred in the previous 12-months. For every client search where they match as a qualified candidate, they’re able to see each client’s business category, location and budget. It’s based on fact and real searches, not speculation. This powerful tool produces a printed report, available to the agency and unique to AgencyFinder. Agency applicants interested in the Free New Business Audit can register here:
A Litmus Test for Advertisers Too
AgencyFinder provides a similar service for advertisers as well, allowing companies to discreetly test their search criteria to make sure it yields the best potential marketing partners for their job. Meyst explained, “In the case of advertisers, the novice or veteran CMO can take advantage of our free registration by using search tools furnished on our site to specify the ideal marketing partner from more than 500 matching agency data-fields.”
“Those agencies that surface as qualified candidates can be confidentially examined on-line in thumbnail profile; once the advertiser holds their due-diligence interview with our search consultant, they’re given access to each agency’s full profile that includes all claimed data-fields, seven credentials essays, case histories and an agency website hyperlink – all accessible before the advertiser invites the agencies to participate in a full-on review.”
Any advertiser considering a new marketing partner or adding agencies to their existing roster is able to cast a wide net to “audit what’s out there.” If they like what they see, AgencyFinder will also manage the search itself – from preparation of the RFP (known here as the RFD – Request for Dialogue), to agency invitations, follow-up and in-process advice and counsel. And that too is offered at no cost to clients with budgets in excess of $100,000. Advertisers interested in the Free Registration and Search Audit can register here:
Founded in 1997, AgencyFinder’s agency search and match-making service is offered at no cost to advertisers and their marketing staff. The service is funded through annual subscription fees paid by voluntarily registered marketing firms seeking to be found and hired.
Contact: Charles G. Meyst, Chairman & CEO AgencyFinder c/o Business Partnering International, Ltd. Vantage Place, 4327 Cox Road Glen Allen, VA 23060 Web: www.agencyfinder.com E-Mail: Voice: 804.346.1812 Fax: 804.346.1940