This Southeast corporation intends to take a fresh look at marketing partners and have asked us to assist them in identifying qualified and interested candidates. Their state-of-the-art manufacturing facility is the most sophisticated of its kind in America. They also specialize in corporate ID for gas stations, entertainment complexes, retail chains, restaurants, auto dealerships that allows for distinctive color image and branding. They used our pull-down menu to identify their initial budget in the $1MM – $2.5MM range for fees, production and media.
They’re looking to hire a replacement firm to begin working with them effective January 2013. They want fresh eyes to review their brand and advise on how they can better reach their target audience as well as expand into other market segments where they may currently be missing opportunities. Beyond aggressive efforts in the US and Canada, potential agencies need to be familiar with foreign collateral production requirements and have thoughts on how to go to market in Latin America, Asia, Turkey and Europe. They want collateral that will represent all their international branch locations. Their company is global but current marketing efforts do not reflect this and they want that corrected.