Back in early 2000, my now-deceased partner came to me all excited. His was a website-building company and their newest client wanted to run an “art” auction on line. Dick came to me back then, all smiles but without the benefit of advertising industry experience. He outlined this “really neat auction model” where we’d post the client specs and give our registered agencies the chance to bid on the business, where low bidder was meant to be the winner. That would have made us the first search consultant to use a Reverse E-Auction model, but after I took time, patience and purpose to explain you don’t EVER bid on creativity, Dick and I put that plan in the trash.
My suggestion for dealing with the “Auction” model? Either refuse to participate, or win the business and then give the client what they paid for.