West Coast Agency Looking to Align with Full Service Advertising/Marketing Agency with Understanding of Consumer Packaged Goods

Small Los Angeles agency looks to compliment current marketing capabilities. The focus will be to create comprehensive marketing campaigns for existing and future client base, as it relates to product placement in major retail outlets. The main objective is to generate campaigns to deliver product awareness, growth – drive/increase sales, as well as, maintaining position at the retail level. Agency is looking to align with a high level strategic partner and integrate their expertise in delivering and executing our goals and objectives.

The Agency folks are offering a “new” business model prompted by the fact that the “big box stores,” specifically Wal-mart, now expect product vendors to present marketing plans for approval. Rather than asking for a price “roll-back,” they now ask to see what the vendor will do in the way of external marketing to support product sales within the store. Agency is working with vendors to produce and execute those plans. Budget a funtion of individual client capabilities.