Our client operates businesses at and on major airports in the North East. You might say the client is in the hospitality business. They’re an established company (20+ years) with an incumbent and an unusual and challenging business model. They’re interested in finding a new agency that can ad some energy to their on-site marketing. What they do and what they need is rather unusual and in many ways, they need a hands-on agency partner. They purchase relatively little conventional media but do considerable on-site display on each of their properties.
In their search, they identified these vertical markets as appropriate to what they do. Aviation, Real estate – commercial, Retail stores & chains, Shopping centers & malls, Travel or Tourism (one or any combination). As to location, good if you have an office anywhere within these regions (US New England (CT, MA, ME, NH, RI, VT), US East (DE, DC, MD, NJ, NY, OH, PA, WV), US Southeast (AL, FL, GA, MS, NC, SC, TN, VA). Budget covers fees and production (no media) in excess of $500,000.