Let’s talk about media agnostics … We work day and night here in Richmond with a client in Philadelphia, (for example) to help them identify, evaluate and then tell us who to invite as candidates to handle their amazing account. Over the years, we’ve perfected a process that begins with an e-mail alert to each intended agency – to the primary plus alternate new business contacts (as listed in your profile). That alert includes client name, location and URL. Our next step is to send the full RFD (Request for Dialogue) via fax.
Why fax? Because the invitation is a collection of documents originating from different sources and for us, it’s easiest to aggregate them and send via a plain-paper fax machine. Yes, we know some tell us “no one uses fax anymore” yet surprisingly, some in New York who say that have a fax address prominently posted at Contact Us on their own website.
So tell us; what’s the best way and when to contact you? We know you are often out of the office, in meetings or on the phone. We know you carry Smart Phones and check them wherever you are at whatever time you decide. But when new business is on deck, we need to reach you and you need to be reached – if new clients and new business are on your radar!