No One Answers – Don’t be Guilty of This

Written by ChuckMeyst2015 on . Posted in Flash Reports


1. Coming Soon – V6.0
2. Now Available – All Enrollment Options
3. No One Answers – Don’t be Guilty of This
4. Catch an Unsuspecting Worm
5. Great Reading – Our Agency Essays

In the tried and true spirit of the advertising industry, we’re proud to announce V6.0, another milestone for In our commitment to be the Number One agency & client match-making service, we never set out to lead the industry in graphic design or website development. Matter of fact, our initial position was not to try to compete with our agencies, since that was their turf. With our 1997 almost “plain text” homepage, we maintained something along that line until early 2002. We introduced our “globe” version that year or as one associate called it, the “marble.”

Over the last year or so, we’ve seen the emergence of the agency full-screen, scroll-down site. At first glance, many are most striking. Real up-close and personal and in your face! But many start to crumble at user-friendly navigation. A full-scroll from top-to-bottom reveals very little content. It’s only if you search and find the often-hidden navigational tabs do you discover there’s more! We were intrigued and decided to take the plunge. But what you’ll see with V6.0 is full-screen up-close-and-personal with a blending of “brand new and conventional” that we hope you like. Let me hear from you.

We recently modified and simplified our enrollment options. There’s an affordable plan for every agency. Note that Iridium is only a “listing,” it’s not entitlement to an invitation or participation in an agency review. Any registered, fee-paid agency at any level has priority over an Iridium agency – in viewings, in invitations, in telephone interviews. If you’ve taken the time to build a profile, you owe it to yourself to upgrade, at least to the Manager Plan. That’s just $500 for the year. You can do so here:

We conduct regular telephone outreach to our registered agencies so we know – when a human isn’t manning the agency phones, if you elect to defer to an answering device, set the ringers to answer after just a few rings. When it goes beyond 4 rings, most callers will assume you either aren’t there, aren’t open, you’re out of business or where ever their imagination takes them.

You’ve certainly heard it said – the Early Bird gets one. Everyone (clients and agencies) spend much of January planning what they will do starting February and that planning creeps into February. There’s still time – beat the crowd and pounce on unsuspecting advertisers with your focused and assertive outreach. Use e-mail, USPS, Fax and even telephone. In your phone outreach, don’t be dainty. When connected to the proper authority, suggest politely but boldly – I thought you might be interested in a second opinion! Would it make sense for us to meet?

Any and all of our agency essay submissions are initially held in a “waiting for review & approval” file. That means we read, approve or suggest necessary revisions to each and every essay in our database. We’ve often thought of publishing a book to give light to the many great compositions we have in inventory. Obviously it’s a challenge for thousands of marketing firms to say much of the same thing in different, unique and compelling ways, but remarkably many manage to accomplish just that. When you craft yours, or when it’s time to update, give it your “best shot.” Your agency deserves it!

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