This client owns and distributes two brands of eyelash growth serums. Located in the US but they practice business internationally. Their business channels include direct to retail (wholesale), direct to reseller (direct sales), and eCommerce. They manage all aspects of the business, including manufacturing, packaging, shipping, packaging design and digital marketing.
Client recognizes that to move the company further, they need assistance in driving new customer acquisition for eCommerce, stronger marketing and collateral support for retail partners, and a complete remaking their social media presence and storytelling. Their overall goals is to dominate the prestige/mastige market for the non-prescription eyelash growth serums, internationally. Their full-service ad agency will partner to strategize on brand development, positioning, growth strategy and technology for both their lines. Their agency partner must be experienced in international growth, creative and innovative in storytelling, be open to new technologies, and open to educating the client. Budget $750,001 – $1.5MM fees, production and media.