FYI – Our message to advertisers: I thought you’d like to see what we posted at LinkedIn and Facebook Monday. Clients/Advertisers were the target but as you review your agency’s business development efforts, it helps to be aware of options clients have at their command to find you. I’m certainly prejudiced since we’ve been managing agency searches longer than most. I see some sites as just an exercise in keywords and link building. Those techniques do work however, and clients are drawn like flies to some of these services but then the burden of doing the research and work is on the client. Feel free to share your thoughts and to do so drop me an email. Here’s what we posted:
AGENCY SEARCH: EVERYTHING YOU NEED TO KNOW TO IDENTIFY THE BEST MARKETING OR AD AGENCY PARTNER.
From agency search consultants, marketing match-makers, agency directories and aggregators, finding the best resource for selecting an ad agency or marketing firm isn’t always what you would expect. Once upon a time clients used to find a new agency by asking colleagues for recommendations, asking media reps, or going to their files for a folder labeled “Ad Agencies.” Back then many agencies practiced the fine art of mailings and calling on potential clients. Advertisers relied on national and regional publications such as Adweek and AdAge to identify the hottest agencies. Agencies used clever direct mail tactics and even took out ads to reach clients and identify their agency as a potential resource for future connections. But now …
We posted at: https://www.agencyfinder.com/category/blog-posts/
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P.S. – KNOW ANY PROFICIENT PERL PROGRAMMERS
We’re looking to connect with proficient and capable Perl programmers. Some of our website and database is running in Perl and we’re looking to make new contacts. If you know of someone available for a 1099 opportunity, please let me know or have them reach out to me directly.