Why this is the Right Time to Hire a New or Replacement Ad Agency and Others
Is your current agency or in-house group providing creative and tactical ideas for developing relevant online content during these COVID-19 and country-wide rioting disruptions in business? Are they thinking about how to use this time to help you creatively drive engagement, traffic or calls to your business? If your business has lost internal marketing support is your agency stepping up to fill in those gaps? Regardless of the challenges we all face, there are ways to continue to market and promote a brand. Finding the right PR, digital or marketing agency can transform these challenges into opportunities.
COVID-19 has given us time to think. If you have anything to do with marketing, this disruption is likely causing a lot of indecision. Hiring a marketing, digital or PR partner is about identifying the right agency and talent that understands your industry and how to mitigate the uncertainty of the pandemic. They must have a firm understanding of what it takes to continue building brand awareness and sales. If you have an agency or in-house department that is not pulling their weight, use this time wisely to consider searching for a new partner.
There’s the temptation to search for an agency “type.” As in digital, experiential, direct, integrated, public relations and so on. Don’t start with type. Start with experience. Does this agency have relevant experience in your industry, do they understand the nuances and personalities of the people you are targeting? Do they have the right type of talent, experience and background that brings fresh thinking? are they equipped to work remotely with your company and team to turn projects around on budget and deadline? Are they willing to share meaningful insights that can help accelerate the growth of your brand? Are they the right size, fit, responsive and willing to do what it takes to ensure the seamless execution and implementation of any marketing challenging?
In the final analysis, many options exist for identifying a new marketing partner. Many of which are impersonal and lack the insights, details and information necessary to make a good decision. For over 20 years we’ve been connecting marketers and advertisers with agencies and agencies with new clients. We provide an elegantly, curated, powerful, complimentary and efficient, platform to identify and evaluate agencies. The combination of an on-board search engine and extensive agency-produced profiles allows for identifying and targeting the most appropriate candidates.
So is it the right time to find a new marketing partner? See for yourself. There may be the perfect agency just waiting to help through these uncertain times. And the recent turn of events that lead to rioting has added another unheard of challenge. You have nothing to lose and you may be surprised at what you’ll find.