In last week’s notes, I talked about all of the ways agencies are using this strange moment in time as the impetus to create something new or give something old a fresh twist. The ingenuity that you are demonstrating is just one of the reasons why I think your agency is about to bloom in some very cool new ways.
|I think we are entering the age of the small to mid-sized agency. Here’s why I think you are poised for explosive growth and new opportunity:
And that, my friends, is you. Just like people want to shop local, clients want relationships that feel a little deeper, a little more valued, and want to partner with someone that they believe truly has their back.
So often I see you trying to disguise your size by not proudly owning it. Now it is time for you to shout that you are the perfect size to play a major role in your client’s success.
Keep demonstrating your innovative spirit. Celebrate the relationships you have with clients. Promote that you are ready to re-define the rules and get out there and win some new business!
This is your time!
Words of Wisdom from our friend Drew McLellan @ AMI