Drew says – “This is your time!” (Specifically directed at small to mid-sized agencies)

Written by ChuckMeyst2015 on . Posted in Blog Posts, Business Development

In last week’s notes, I talked about all of the ways agencies are using this strange moment in time as the impetus to create something new or give something old a fresh twist. The ingenuity that you are demonstrating is just one of the reasons why I think your agency is about to bloom in some very cool new ways.

I think we are entering the age of the small to mid-sized agency. Here’s why I think you are poised for explosive growth and new opportunity:

  • Clients need scrappy marketing tactics and strategies that can be tested, tweaked, and re-deployed without months of navel-gazing.
  • Clients want an agency that isn’t stuck in a single strategy set or offers every client the same solution.
  • Clients want to be and feel important to their agency — they don’t want to be the small fish in the big pond.
  • Clients want access to senior-level people who have expertise in their industry, with their audience, or solving their particular problem.
  • Clients are demanding transparency and efficiency with their budgets (so fewer layers and admin costs).
  • Clients want an agency partner that runs a lean, mean shop so they are not paying for excess overhead or frills.
  • Clients need an agency that is willing to get their hands dirty and really learn about the client’s business and customers.
  • Clients are hungry for an agency that is willing to learn something new, take a risk, and fight a little harder to help the client’s cash register ring.

And that, my friends, is you. Just like people want to shop local, clients want relationships that feel a little deeper, a little more valued, and want to partner with someone that they believe truly has their back.

So often I see you trying to disguise your size by not proudly owning it. Now it is time for you to shout that you are the perfect size to play a major role in your client’s success.

Keep demonstrating your innovative spirit. Celebrate the relationships you have with clients. Promote that you are ready to re-define the rules and get out there and win some new business!

This is your time!

Words of Wisdom from our friend Drew McLellan  @ AMI

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