How about it; do you find the pre-COVID commercials showing life as it was a sometimes irritating, annoying reminder we can’t live that way today? Spots showing large gatherings at backyard barbeques; youngsters sitting close on the beach for a beer and bonfire, we’re not there yet. Some brands do show masks and distancing, even voicing the need to take it slow. But most have not.
Understandably no brand wants to bear the messaging burden alone, so how about… would it make sense for the 4A’s, ANA, and the many other agency associations to come together to create PSA’s to address the situation? With positive, upbeat messaging guiding people to a clear path. There’s been nothing like that yet. Corporate and agency cash reserves and personal savings only go so far. Everyone has a stake in that game and it needs to be played. You can play your part beginning here.