SPECIAL EDITION – As Your Agency Continues to Open Up
- Summer Usetah…
- Three Quick and Easy Ways to Improve Your Agency’s Business Development
- Your Agency New Business Expenses Are Essential
- Oil and the Squeaky Wheel
As in days past, summer Fridays used to be a time when agencies worked half days; quit early for a long weekend. Then to the beach, to the lake, to the desert. Now for many, summer Friday is just another day working from home, debating whether children belong in school, and will I still have my job at the agency. Maybe for those that are lucky, summer is a “split-the-difference.” Whatever it is for you, I do hope you are safe, healthy, compensated and having some degree of “fun!” We MUST get forward and out of this COVID-19 universe!
THREE QUICK & EASY WAYS TO IMPROVE YOUR AGENCY’S BUSINESS DEVELOPMENT
ADWEEK reports 14,000 US agencies, where 2,085 received Federal funds. Goto LinkedIn and they report 5,384 Agency New Business Hunters group members; 32,227 Global Business Development group members; 262,835 CMO Network group members. Your quick and easy ways to improve are:
1. Join LinkedIn (if not already), then join Agency New Business Hunters, Global business & CMO Network
2. Post meaningful content regularly in all three
3. Retain an agent – one who will introduce you to new clients
First two are self-explanatory. For # 3, you’ve already retained AgencyFinder as your agent. As such and with a paid profile, you benefit from introductions to qualified, serious advertisers who are hiring. #agencybusinessdevelopment #agencynewbusiness #businessdevelopment
YOUR AGENCY NEW BUSINESS EXPENSES ARE ESSENTIAL
The agency community encourages clients to keep advertising in down times. The same applies to agency spending for business development. As one of our voluntarily registered agencies, you benefit since advertisers seek us out, typically when they have already decided on a new or replacement agency. And they don’t tire-kick. We’re not a directory either, so clients are granted consulting assistance in their search and selection process.
GREASE AND THE SQUEAKY WHEEL
Have you heard the expression “the squeaky wheel gets the grease?” It means the issue that makes noise of some sort gets attention. So it may not come as a surprise to you that we depend on your registration fees to fuel our efforts. Efforts to connect and capture clients who are looking and ready to hire a new or additional agency partner. For project work (rather common these days) or AOR. If your agency isn’t currently paid, you’re going to be watching from the sidelines. But if you want consideration and an introduction to those clients, get yourself paid – certainly at our least expensive point of entry – our Manager Plan. It’s as low as we can go and you can pay by credit card. All options here . And by all means, please finish your profile if it isn’t!