Time-sensitive practical powerful agency new business development content for marketing firms everywhere.
CONTENTS – New Business Tools & Tips for Going Mainstream Again
- We’ve Weathered the Storm; Hope The Same is True for You!
- Prospecting in Your Junk Folder
- Agency New Business is an Investment – We Offer Free and Paid Options
- The Elephant isn’t Always in the Room
- Checkout Our PitchCast Activities
WE’VE WEATHERED THE STORM; HOPE THE SAME IS TRUE FOR YOU!
It’s not been fun; this off again, on again marketplace, the various versions of “support”, the uncertainties of so many variables – it’s a test of ones sanity. Client search traffic dopped off understandably but agencies continue to enroll (understandable as well). We haven’t had to make many adjustments to what we do and how we do things; the only exception if the use of ZOOM or an equivalent in lieu of the client visit to candidate agencies. I’m hoping we can return to actual sit visits and tours. If you’ve run across anything in particular that you think we might like to hear about, send it here.
PROSPECTING IN YOUR JUNK FOLDER
I don’t know about your agency, but here at AgencyFinder we want to see each and every new business inquiry that comes our way. We’re on the lookout for prospective client (advertiser) registrations and inquiries (the pre-cursor of an agency search) and the registration of each and every agency looking for new clients. For that reason, we keep a sharp lookout for scams and viruses – exposure is the price we pay to be certain we miss nothing!
AGENCY NEW BUSINESS IS AN INVESTMENT – WE OFFER FREE AND PAID OPTIONS
Between Google and many of the so-called “directories”, they’ve been sucking out all the oxygen but failing in the delivery. Our job has always been to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for a mailing list); we deliver introductions via invitations. Iridium is our free option, but If you want to actively participate in any of our agency searches by conducting your due-diligence interview, our annual Manager Plan puts you in that loop. Renew or Register now before March 31, 2021 and receive the following:
- 12-month active candidacy in any and all client searches
- 12-month active paid participation in any and all due-diligence client interviews
- Individual agency profile audit, analysis & assessment
- One-on-one profile counsel for magnetism and appeal
One low price – Pay or Renew Here
THE ELEPHANT ISN’T ALWAYS IN THE ROOM
Having played a pivotal role in hundreds of ad agency searches over our 20-years, we’ve witnessed surprise and disappointment. And the elephant isn’t always in the room. Whether you’re an agency or a client planning to search for an agency, it’s important to stress that there are no hard and fast rules for running an agency search, nor are there any laws on the books that dictate the “process” or penalties for non-compliance. It’s not unusual for a non C-Suite individual to take the helm, to engage a consultant or search service, or to begin a Google search to do-it-themselves. In all cases they represent to the invited agencies, and truly believe themselves that they are “authorized” to be running the review. Agencies-in-the-know have learned to ask questions; many questions. Like (continued)
CHECK OUT OUR PITCHCAST ACTIVITY
PitchCast is a short synopsis of select and recent new business registrations with AgencyFinder in North America and the UK. Read the description, then if you see an opportunity you think looks right for your agency, make sure your profile is up- to-date and accurate. If your firm is particularly qualified, you might also drop us an e-mail to explain. Check it out here: https://www.agencyfinder.com/category/pitchcast/
Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face (or Zoom) with great prospects.
Then & Now – We built it for you!