Flash Report @ AgencyFinder V27.1 January 20, 2022
CONTENTS:
The Elephant Isn’t Always in the Room
- Critical Look at the Ad Agency Partner Search Process
- Where Are You Working Today? Traveling to Clients?
- Is Your Agency Still a Great Place To Work?
- Is Our AgencyFinder Really Worth It?
- Make Your Selection from Plans & Prices
- What Can We Do For You?
THE ELEPHANT ISN’T ALWAYS IN THE ROOM
Having played a pivotal role in hundreds of ad agency searches over our 20-years, we’ve witnessed surprise and disappointment. And the elephant isn’t always in the room. Whether you’re an agency or a client planning to search for an agency, it’s important to stress that there are no hard and fast rules for running an agency search, nor are there any laws on the books that dictate the “process” or penalties for non-compliance. More here: https://www.agencyfinder.com/2019/03/the-elephant-isnt-always-in-the-room/
A CRITICAL LOOK AT THE AD AGENCY, MARKETING PARTNER SEARCH PROCESS
Maybe it’s obvious, but if the objective is to find and hire the very best agency as a partner to foster the success of a brand, then beginning that search with the most qualified candidates is imperative. That’s neither an easy or simple assignment. More here:
https://www.agencyfinder.com/about/ad-agency-marketing-partner-search-process/
WHERE ARE YOU WORKING TODAY? TRAVELING TO CLIENTS?
Does anyone work in the agency anymore? Seems everyone, literally everyone is working from home. Not only agency new business personnel, but tech support, phone solicitors – everyone! And oh the search for a friendly full face. Can we continue to really communicate or “create” if we hide our face and muffle our voice? You tell me.
IS YOUR AGENCY STILL A GREAT PLACE TO WORK?
Part and parcel of the piece above, if you do now or occasionally come to work “in” the agency, is it still a great place to work? Do you appreciate contact with other human beings and colleagues you are meant to share a similar ambition with – as far as the agency is concerned? Is the chemistry, the enthusiasm, the shared visions and the ability to create still there? Regardless, most of us would like to get back to much of what it was!
IS OUR AGENCYFINDER REALLY WORTH IT?
Good question and you decide. We’re an on-line search consultant. Our search algorithms identify our agencies as candidates when they satisfy the clients’ attributes. These are and/and propositions, meaning your agency must have claimed each and every attribute called for by the client. What we aren’t – we are not an RFP aggregator. Nor are we an open directory where clients are challenged to discriminate, find and then invite on their own. Rather, by the time you get your invitation, we and the client have examined your profile and your website. It’s up to you during the due-diligence interview to “cement” your candidacy. All that for your $500 annual investment. Study, then select your option. https://www.agencyfinder.com/agencies/plans-and-prices/ Over the years our agencies have snared some great, challenging, rewarding client business – many modest in size but many in the multi-millions as well. See that you get yours.
Build your profile: You have the opportunity to build your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to these days, best you go back and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm outside looking in! Then and if not, Set Your Record Active!
MAKE A SLECTION FROM PLANS & PRICES
We’re heading into Spring when everything begins to tic up. If you’re interested in participating in any appropriate client searches, then position your firm at least at the Manager Plan level. Options & Instructions at: https://www.agencyfinder.com/agencies/plans-and-prices/ Select something.
WHAT CAN WE DO FOR YOU?
Every year, save the past few, there has been a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new. So – regardless of your status, if staying or moving, if there’s something you need with regard to agency business development and you don’t find it here, let me know.
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Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face with a great prospect. Then & Now – We built it for you!
