Ad Agency & PR Firm Biz Development – Hear, Hear! Long Live the Tchotchke!

Written by ChuckMeyst2015 on . Posted in Blog Posts, Business Development

We have sympathy for you and other agency new business guys or gals!
This is what you and many have to work with:

Email– gets deleted in batches – .1 second
Phone Calls – are never answered or replied
Social Media – mixed in with romance and cars
Text Messages – that will really piss them off!
LinkedIn – most report little-to-nothing happens
Standard Letters – PA sorts and then discards
Trade Show Handouts – dumped at the door
Mock 6-Pack of Beer with Message – gets to the desk!

A few examples but thousands are available

 

 

 

 

 

We suggest you make a mailed tchotchke with sales message part of your arsenal.
A tchotchke is a small bric-à-brac or miscellaneous item. The word has long been used by Jewish-Americans and in the regional speech of New York City and elsewhere. It is borrowed from Yiddish and is ultimately Slavic in origin. The word may also refer to free promotional items dispensed at trade shows, conventions, (Thanks Wikipedia)

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