Flash Reports

Flash Report @ AgencyFinder V27.2 February 28, 2022

Written by ChuckMeyst2015 on . Posted in Flash Reports

CONTENTS:

  1.  Agency Business Development During Wartime
  2. Who’s Paying Attention to Advertising at a Time Like This?
  3. Going Out For Business! Could be the Last Notice
  4. Working CMO’s – Even in Todays’ Turbulent Times …
  5. New Business When People are Paying Attention
  6. A Prayer for Volodymyr Zelensky
  7. What Can We Do For You?

AGENCY BUSINESS DEVELOPMENT DURING WARTIME

(Written “pre-invasion”)

Dear Chuck,
I’m a new biz guy with a medium-sized agency in the Midwest. If it hasn’t been bad enough for the last two years, now I (and we) have to look for and capture new clients during the course of a “world war!” And talk about “teasers” – the administration should be congratulated for hanging us all out there, wondering when Russia will invade Ukraine. With today’s marvelous International news reporting, there’s no way to isolate us (me and my prospects) from what’s happening and when our economy will take the hit. And should we think clients aren’t meant to moderate their marketing and advertising accordingly? Silly not to. So how can I push when they are wanting to pull?

Dear Pusher,
I too am wondering where our fickle economy will head next. Although many may choose to bury their heads in the sand, there will always be the forward thinkers who will push on. Now’s the time to practice what “selective prospecting” is all about. You probably already have a list of potential candidates (if not, now’s the time) but now classify them according to: . ; . ; . ; . ! In other words, pursue those that will be critical, then Essential during war time. Companies with frivolous products and services are less likely to survive themselves. Don’t let those mess up your agency’s and your future. !

WHO’S PAYING ATTENTION TO ADVERTISING AT A TIME LIKE THIS?

Many folks were “chatty chatty” during COVID days, ignoring pandemic’s grip on the country along with that on advertising and merchandising. Without pausing, Linked posts advertised “How to Get That Prospect to Return Your Call,” or “Is it Impolite to Telephone Right After Your Introductory Email?” No bother – people couldn’t go to work, they were losing jobs, clients were at home and more precisely, people were dying. In spite of all that, there was no shortage of LinkedIn Lead Program posts – bless their little hearts!

But something changed, and in a big way! With Russia’s invasion of Ukraine, LinkedIn now is heavily populated with tributes to the fearless Ukrainians, to the leader in President Zelensky, to mothers, wives and children hunkered down in subways or building basements. I celebrate the humanity and I’m OK that many are turning their attention, their hearts and their prayers – to the people of Ukraine and, to the people of Russia as well!

GOING OUT FOR BUSINESS! COULD BE THE LAST NOTICE

That’s right, for as long as our energies last, we’re offering agency search services to advertisers at absolutely no cost, as in “free.”

For advertisers, if you’re looking to add to your existing customer base… use our tools and agency search service to explore the world of agencies. Stateside and worldwide and as you need them.

For agencies,  if you’re looking to add and serve new clients in your roster… enroll now and build a magnetic profile. More than 500 data fields at your command. Select from three affordable plans! (if already enrolled, be sure to finish your profile)

WORKING CMO’S – EVEN IN TODAYS’ TURBULENT TIMES … WE CAN ACCOMMODATE YOUR AGEANCY SEARCH

Ironically, our earliest marketing proposed “ , ” Your safest bet at the moment may well be from home. Our complimentary on-line and consultant-assisted process can be managed from wherever you are. (this is how a client finds your agency)

  1. 1. On-line you select from thousands of domestic and International agencies. Invite your favorites to engage for a due-diligence phone interview.
    2. Then for those that come forward, your offered details give them what they need to furnish you with relevant samples, case histories and evidence of suitability.
    3. Next, if circumstances allow, visit (actually or virtually) those that made your next cut. Call for a mandatory agency tour. Meet the team, see their facilities. Identify your finalists.
    4. Finally, call them to your HQ, in-fact or virtually. It’s your process, so you identify finalist assignments. And all this can be done in 30-60 days. Let us prove it!

 NEW BUSINESS WHEN PEOPLE ARE PAYING ATTENTION

As long as Putin doesn’t commit any unpardonable sins, we will return to some semblance of normal (he says with crossed fingers). At that time, if you and your agency have room for a new client or two, be polite – let them find you; let them seek you out. That’s what AgencyFinder had always been about. And from us, no big puffed up pursuit or pitch, just the suggestion you find a plan you like and buy it! Plans & Prices Call or write with questions.

 A PRAYER FOR VOLODYMYR ZELENSKY

History has found the Ukrainian president, and his courage is remarkable to witness.

Credit Franklin Foer, The Atlantic

Before he became the president of Ukraine, Volodymyr Zelensky played the part on television. He created and starred in a comedy series, Servant of the People. His character, a high-school history teacher, is surreptitiously recorded by one of his students as he passionately rants against the tyranny of corruption in his nation. Without his knowledge, the video goes viral. Without campaigning or even wanting the job, the teacher is improbably elected president of Ukraine. The humble everyman, out of his depths in nearly every respect, goes on to become a heroic leader of his country.

Entertainers who enter politics are rightly treated with suspicion, because they are experts at the most dangerous part of the job, the manipulation of mass emotion. And in Ukraine, any outsider who rises to power engenders even greater suspicion because the assumption is that they must be doing the bidding of some shadowy force or other. As Zelensky has stumbled through his actual career in politics, those doubts have dogged him. It sometimes seemed as if he governed as an amateur doing his middling best, someone simply playing the part.

But in life, as in the fictional version he created, Zelensky, slightly diminutive and gravelly-voiced, has been subjected to the most intense stress test of character. In the course of the past terrible week, he revealed himself.

Yesterday, Zelensky told a videoconference of European leaders that they would likely not ever see him again. The whole world can see that his execution is very likely imminent. What reason does he have to doubt that Vladimir Putin will order his murder, as the Russian leader has done with so many of his bravest critics and enemies? Zelensky’s fate is so clear that Washington offered to extricate him from Kyiv, so that he could form a government in exile. But Zelensky swatted away the promise of safety. He reportedly preferred that Washington deliver him more arms for his resistance: “The fight is here. I need ammunition, not a ride.” Full article w/subscription

WHAT CAN WE DO FOR YOU?

Every year, save the past few, there has been a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new. So – regardless of your status, if staying or moving, if there’s something you need with regard to agency business development and you don’t find it here, let me know.

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Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face with a great prospect. Then & Now – We built it for you!

Flash Report @ AgencyFinder V27.1 January 20, 2022

Written by ChuckMeyst2015 on . Posted in Flash Reports

CONTENTS:

 The Elephant Isn’t Always in the Room

  1. Critical Look at the Ad Agency Partner Search Process
  2. Where Are You Working Today? Traveling to Clients?
  3. Is Your Agency Still a Great Place To Work?
  4. Is Our AgencyFinder Really Worth It?
  5. Make Your Selection from Plans & Prices
  6. What Can We Do For You?

THE ELEPHANT ISN’T ALWAYS IN THE ROOM

Having played a pivotal role in hundreds of ad agency searches over our 20-years, we’ve witnessed surprise and disappointment.  And the elephant isn’t always in the room. Whether you’re an agency or a client planning to search for an agency, it’s important to stress that there are no hard and fast rules for running an agency search, nor are there any laws on the books that dictate the “process” or penalties for non-compliance. More here: http://www.agencyfinder.com/2019/03/the-elephant-isnt-always-in-the-room/

A CRITICAL LOOK AT THE AD AGENCY, MARKETING PARTNER SEARCH PROCESS

Maybe it’s obvious, but if the objective is to find and hire the very best agency as a partner to foster the success of a brand, then beginning that search with the most qualified candidates is imperative. That’s neither an easy or simple assignment. More here:

http://www.agencyfinder.com/about/ad-agency-marketing-partner-search-process/

WHERE ARE YOU WORKING TODAY? TRAVELING TO CLIENTS?

Does anyone work in the agency anymore? Seems everyone, literally everyone is working from home. Not only agency new business personnel, but tech support, phone solicitors – everyone! And oh the search for a friendly full face. Can we continue to really communicate or “create” if we hide our face and muffle our voice? You tell me.

IS YOUR AGENCY STILL A GREAT PLACE TO WORK?

Part and parcel of the piece above, if you do now or occasionally come to work “in” the agency, is it still a great place to work? Do you appreciate contact with other human beings and colleagues you are meant to share a similar ambition with – as far as the agency is concerned? Is the chemistry, the enthusiasm, the shared visions and the ability to create still there? Regardless, most of us would like to get back to much of what it was!

IS OUR AGENCYFINDER REALLY WORTH IT?

Good question and you decide. We’re an on-line search consultant. Our search algorithms identify our agencies as candidates when they satisfy the clients’ attributes. These are and/and propositions, meaning your agency must have claimed each and every attribute called for by the client. What we aren’t – we are not an RFP aggregator. Nor are we an open directory where clients are challenged to discriminate, find and then invite on their own. Rather, by the time you get your invitation, we and the client have examined your profile and your website. It’s up to you during the due-diligence interview to “cement” your candidacy. All that for your $500 annual investment. Study, then select your option. http://www.agencyfinder.com/agencies/plans-and-prices/ Over the years our agencies have snared some great, challenging, rewarding client business – many modest in size but many in the multi-millions as well. See that you get yours.

Build your profile: You have the opportunity to build your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to these days, best you go back and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm outside looking in! Then and if not, Set Your Record Active!

MAKE A SLECTION FROM PLANS & PRICES

We’re heading into Spring when everything begins to tic up. If you’re interested in participating in any appropriate client searches, then position your firm at least at the Manager Plan level. Options & Instructions at: https://www.agencyfinder.com/agencies/plans-and-prices/ Select something.

WHAT CAN WE DO FOR YOU?

Every year, save the past few, there has been a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new. So – regardless of your status, if staying or moving, if there’s something you need with regard to agency business development and you don’t find it here, let me know.

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Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face with a great prospect. Then & Now – We built it for you!

Flash Report @ AgencyFinder V26.7 – December 1, 2021

Written by ChuckMeyst2015 on . Posted in Flash Reports

CONTENTS – New Business Tools & Tips for Mainstream Business Development

  1.  Ann Landers Faux for the Advertising Agency
  2. Ann Landers Faux for the Advertising Industry Client
  3. Tried and True Advertising Agency Biz Development Process
  4. Pump Up the Cure for Agency New Biz – Check Out the Options

ANN LANDERS FOR THE ADVERTISING AGENCY

Dear Chuck, Help! We have a website as do thousands of agencies and expect it to bring prospects to our doorstep. It does but 99% of the inquiries tend to be junk! When I ask how they found us, they say they Googled us. When I dig deeper it turns out we are nothing like they want or need – other than what they thought was our location in Denver. (we’re in Cleveland) Now what?

Dear Help, Oh that monopolistic Google! But you raise an interesting point. Sounds like their primary match was for location, as in “local search.” On that they are admittedly great. But more than that they are sketchy. Recognize Google finds you based on the sparse data in your website. Think about that for a minute. I looked at yours and it’s like most agency websites. Graphically attractive, even impressive with a moving video homepage showing a smattering of client work. However your Meet-the-Team photos aren’t captioned with names, titles or job function so that leaves me nowhere. Many of your other location photos appear to be stock shots that don’t mix well with the team shots. And on location I’m surprised they found you anywhere since at Contact Us you do what so many offer – a “fill-in-the-blank-and-you’ll-be-lucky-if-we-respond” form. So for starters, no location and no size really.

But most clients first and foremost want an agency with experience in their business, their vertical. You show some examples but no clear pic-list that would offer comfort. I could go on but I think you get the picture. Bottom line – Google is great when you’re looking for local pizza, auto repair and a plethora of retail establishments. Google ads aren’t much better since your placement is heavily weighted on what you paid and not what you really should be found for. If you want qualified visitors, enroll in one of the few true match-making database services like our AgencyFinder.com.

ANN LANDERS FOR THE ADVERTISING INDUSTRY CLIENT

Dear Chuck, Calling 911! Our company is a bit over five years old. For the first 2 years I did what I could to promote and market the business. Then we cast about in our city, found and hired a relatively new ad agency in their fourth year. In the beginning and for quite some time, things went well as the agency executed many of what were my ideas. Now as we approach three years in, traffic, inquiries and business have dropped off considerably. I’ve moved on to other priorities but without my input they seem incapable of generating any fresh, productive thoughts or ideas. Now what?

Dear 911, You must be fairly talented. Take heart, your situation is not so unusual. Many talented clients love to instruct the agency in “how to do” and “what to do”, and agencies that are good at following instructions (I’m oversimplifying) have great relationships with those clients. But as you have seen, the agency’s work is seldom better than their instructor’s portfolio. Unless you were trained in marketing, public relations or some combination, you will, if not already, reach the end of your talent bank.

If you feel you’ve given your agency enough time and opportunities to confirm they aren’t holding back any genius, and in all honesty their and your decline is not a COVID epidemic, then it’s time to find a new partner. For this new agency search, take advantage and engage one of the free true match-making database services like our AgencyFinder.com. During your early interviews, query how they feel about their preference for creative flow – as in, are they looking for you to lead (as before) or do they want to do most of the initiating. Based on your experience, you will be in a position to make a wise selection and appointment. Best of luck!

TRIED AND TRUE ADVERTISING AGENCY BIZ DEVELOPMENT PROCESS – FOR SOME

We’re all motivated by a multitude of factors, from fear, peer pressure, pride, recognition, money and in employment as reward and recognition, development, leadership, work life balance and work environment. But what about the simple choice of deciding “what to do?” Instructions for that are in the “book.” For most of us it doesn’t hurt to look.

PUMP UP THE CURE FOR AGENCY NEW BIZ  – CHECK OUT OUR OPTIONS  

Darn clients, they aren’t knocking on your doors often enough! But you aren’t the only agency in that position. While you do your thing, our job has always been to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for mailing list); we deliver introductions via invitations. If you want to actively participate in any of our agency searches by conducting your due-diligence interview, you’ll need our annual Active or Manager Plan to put you in that loop. Renew or Register now and receive the following:

  1. 12-month active candidacy in any and all client searches
  2. 12-month active paid participation in any and all due-diligence client interviews
  3. Individual agency profile audit, analysis & assessment
  4. One-on-one profile counsel for magnetism and appeal

One low price – Pay or Renew Here

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Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face (or Zoom) with great prospects.

Then & Now – We built it for you! And importantly – have a great Holiday Season!

Flash Report @ AgencyFinder V26.6 – August 26, 2021

Written by ChuckMeyst2015 on . Posted in Flash Reports

CONTENTS – New Business Tools & Tips for Going Mainstream and Getting Back On-Line

  1. Pray That Our U.S. Citizens & Afghan Colleagues Can Leave Safely
  2. The Waning Days of Summer – Deja Vu All Over Again
  3. Three Quick and Easy Ways to Improve Your New Client Development
  4. Does Your Agency Really Need Its Website?
  5. Your Agency New Business Expenses Are Essential
  6. Oil and the Squeaky Wheel

PRAY THAT OUR U.S. CITIZENS & AFGHAN COLLEAGUES CAN LEAVE SAFELY

The challenges of the business world pale in comparison to the challenge of staying alive! Those we care for will need God’s help, so pray when you can spare the time.

 THE WANING DAYS OF SUMMER – DJ VU ALL OVER AGAIN

As in days past, late summer Fridays used to be a time when agencies worked half days; and quit early for a long weekend. Then to the beach, to the lake, to the desert. Now for many, this coming late summer Friday could be just another day working from home, debating whether the children should go this time for Critical Learning in school, or will I still have my job at the agency. Maybe for those that are lucky, summer is a “split-the-difference.” Whatever it is for you, I do hope you are safe, healthy, compensated and having some degree of “fun!” We MUST get forward and out of this COVID-19/Delta variant universe!

THREE QUICK & EASY WAYS TO IMPROVE YOUR NEW CLIENT DEVELOPMENT

ADWEEK reports 14,000 US agencies, where 2,085 received Federal funds. Goto LinkedIn and they report 5,384 Agency New Business Hunters group members; 32,227 Global Business Development group members; 262,835 CMO Network group members. Your quick and easy ways to improve are:

  1. Join LinkedIn (if not already), then join Agency New Business Hunters, Global business & CMO Network
  2. Post meaningful content regularly in all three
  3. Retain an agent – one who will introduce you to new clients

First two are self- explanatory. For #3, you’ve already retained AgencyFinder as your agent. As such and with a paid profile, you benefit from introductions to qualified, serious advertisers who are hiring.

DOES YOUR AGENCY REALLY NEEDS ITS WEBSITE?

Silly question you might say, but what’s your website for anyway?

Before You Had Your Website:

Before you had a website, you should have had an agency brochure. Something you kept in inventory for those times when a prospect conversation ended with “can you send me something?” Off went the brochure with an accompanying cover letter. That conversation and package was normally sent by the person charged with agency business development and followed a meaningful telephone conversation. The cover letter was written accordingly.

A good Agency Business Development person (ABD) would make a follow-up call to confirm package receipt and continue with a probative conversation. Using what was learned during that call, the ABD now sent a very carefully considered and grouped collection of materials designed to emphasize and confirm the agency’s suitability and candidacy for handling the client’s business. This process was carefully tailored to each client and each client’s interest; when speaking with a B2B client, there was generally no “show and tell” of fashion-related experience. Conversely fashion prospects were not burdened with industrial examples. Thinking back, didn’t this all make sense?

What’s Your Website Today?

What’s your website today? A pithy mini tome declaring purpose and intent; a collection of everything you do and have done; an introduction to The Team with photos and bios, text hopefully appealing to all visitors, samples of current work in all categories, a listing of current but seldom past clients, concluding with a “Contact Us” page. Not necessarily in that order, but available for viewing.

Many variables determine why an agency is selected by a client, but all will agree that “chemistry” or likeability plays a deciding factor in the final selection. Knowing that, good agency people also know that “chemistry” plays a factor from the very beginning. Meaning – “You never get a second change to make a first impression” and undeniably the ABD can make or break your chance for success from the get-go.

If that’s the case, why not give your ABD star billing on the Contact Us page? A handsome photo, and brief but credentialed bio, and multiple contact options. And while you’re at it, if your ABD is engaged in multiple forms of proactive outreach, rather than pointing to your website in those materials as your competitors do, suggest they engage in an initial telephone conversation; then respond with a “custom digital agency brochure” tailored to that discussion.

How About A New Website?

As to your website? How about other alternate versions – just a powerful page or two featuring a vertical market, then declaring your understanding of the importance of relationships and of one-to-one conversation. Agency-to-client and client-to customer.  Let them know your initial conversation will lead to a uniquely-selected collection of samples and examples specific to their interest and needs. Not like other “we-do-it-all” agency websites.  Incorporate the latest tools to let them schedule a day and time for their call and conversation. Confirm by email plus a real honest-to-goodness agency business card via USPS.

Oh BTW – agency websites are used to recruit new hires too. But rather than burdening someone on staff who often has limited HR experience, why not engage an employee search consultant to narrow the field and present only qualified candidates? (as they’ve done for years)

YOUR AGENCY NEW BUSINESS EXPENSES ARE ESSENTIAL

The agency community encourages clients to keep advertising in down and now unusual times. The same applies to agency spending for business development. As one of our voluntarily registered agencies, you benefit since advertisers seek us out, typically when they have already decided on finding a new or replacement agency. And they don’t tire-kick. We’re not a directory either, so clients are granted consulting assistance in their search and selection process.

Things have tightened up here and everywhere. Paid agencies always get preference in all client searches. If you want to participate, select and pay for  Active Plan or Manager Plan. Almost “chump change” in the scheme of business development expenses. If you have the funds go all the way with our super-saver EVP Business Development Plan. One single payment for the entire year. Full details here.

GREASE AND THE SQUEAKY WHEEL

You’ve heard the expression “the squeaky wheel gets the grease?” It means the issue that makes noise of some sort gets attention. So it may not come as a surprise to you that we depend on your registration fees to fuel our efforts on your behalf. Efforts to connect and capture clients who are looking and ready to hire a new or additional agency partner. For project work (rather common these days) or AOR. I tend to be a bit repetitive because we aren’t like the directories or the conventional search consultants. I urge you to read to understand how our model is different. Point in question – if your agency isn’t currently paid, you’re going to be watching from the sidelines. But if you want consideration and an introduction to those clients, get yourself paid – certainly at our least expensive point of entry – our Active Plan. It’s as low as we can go and you can pay by credit card. For the All Options story go here. And by all means, please finish your profile if it isn’t!

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Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face (or Zoom) with great prospects.

Then & Now – We built it for you!

Flash Report @ AgencyFinder V26.5 – June 8, 2021

Written by ChuckMeyst2015 on . Posted in Flash Reports

Time-sensitive practical powerful agency new business development content for marketing firms everywhere.

CONTENTS – New Business Tools & Tips for Going Mainstream and Getting Back On-Line 

  1. Thank Goodness, Prepare for the Office Commute. It’s Back to Work.
  2. In Line at Churchill Downs, Betting on Maiden Lane, Ticket-Taker asks for $50…
  3. Tried and True Advertising Agency Biz Development Process – for Some
  4. It Keeps Coming Up Time and Again – Come On Guys, What’s a Lead?
  5. Pump Up the Cure for Agency New Biz – Check Out the Options

THANK GOODNESS, PREPARE FOR THE OFFICE COMMUTE, IT’S BACK TO WORK

I’ll bet you never thought you’d be praising the day you went back to work in the office. Even if you’ve enjoyed “working from home”, distractions abound and it’s hard to put them aside. However, you must admit you’ve gotten to know your children and your wife/husband/partner as you hadn’t before, and even your dog(s) respect and obey. Now the challenge is to find that delicate balance that had been missing. Here’s to yah! Best of Luck.

IN THE LINE AT CHURCHILL DOWNS, BETTING ON MAIDEN LANE, TICKET TAKER ASKS FOR $50..

I (me/him/he) entered the advertising industry almost by mistake when my wife and I launched a city magazine in Richmond Virginia. My credentials – few to none, although I was and had been a “sales kinda guy” for years. The magazine sales staff sold and often produced their ads and at one time I suggested we had the largest agency in Richmond based on client volume. I fondly recall pitching agencies the magazine (Richmond LifeStyle – grew to 176 pages perfect bound w/4C and B&W) having little idea how they made their money. Jump ahead through multiple client marketing roles, then to Sanders Consulting teaching agencies new business process. There I learned how agencies pursued new clients and how they made their money. There weren’t many options – telephone, Yellow Pages, direct mail, some email. Can you name a few more? Today the list is endless and who pays what for what is all over the map. Hence the question of pay-to-play.

TRIED AND TRUE ADVERTISING AGENCY BIZ DEVELOPMENT PROCESS – FOR SOME

We’re all motivated by a multitude of factors, personally from fear, peer pressure, pride, recognition, money and in employment as reward and recognition, development, leadership, work life balance and work environment. But what about the simple choice of deciding “what to do?” Instructions for that are in the “book.” For most of us it doesn’t hurt to look.

IT KEEPS COMING UP TIME AND TIME AGAIN – COME ON GUYS, WHAT’S A LEAD?

Gimme a lead! Gimme a lead! (Is that like Gimme an A!) As a regular reader of LinkedIn it’s getting so every other post is an ad for “leads.” I read LinkedIn for inspiration and ideas but it’s getting to be saturated with distractions. I hope my tome on leads will clarify some of what we’re all seeing. Con’t

PUMP UP THE CURE FOR AGENCY NEW BIZ  – CHECK OUT OUR OPTIONS  

Darn clients, they aren’t knocking on your doors often enough! But you aren’t the only agency in that position. While you do your thing, our job has always been to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for mailing list); we deliver introductions via invitations. If you want to actively participate in any of our agency searches by conducting your due-diligence interview, you’ll need our annual Manager Plan to put you in that loop. Renew or Register now before June 30, 2021 and receive the following:

  1. 12-month active candidacy in any and all client searches
  2. 12-month active paid participation in any and all due-diligence client interviews
  3. Individual agency profile audit, analysis & assessment
  4. One-on-one profile counsel for magnetism and appeal

One low price – Pay or Renew Here

Flash Report @ AgencyFinder V26.4 – April 21, 2021

Written by ChuckMeyst2015 on . Posted in Flash Reports

Time-sensitive practical powerful agency new business development content for marketing firms everywhere.

CONTENTS – New Business Tools & Tips for Going Mainstream 

  1. You Think That’s Scary? How About Finding and Landing a New Client…
  2. Brandtelling for Business, a B2B Gift From Communication Strategy Group
  3. 24 Years and Counting; What’s Been Our Purpose?
  4. Agency Biz is an Investment – Check Out Our Options

YOU THINK THAT’S SCARY? HOW ABOUT FINDING AND LANDING A NEW CLIENT …

High windy places, looking down, questionable footing – would you do that? It’s not my cup-of-tea but it seems to be the fad these days.  Like rock climbing, bungee jumping, cliff diving and more. That was my headline for yesterday’s LinkedIn post – to announce the good and bad news that Setup’s newly released study reported -“nearly one-third of U.S. brands may be contemplating switching up their ad agency in the next six months.” There’s more of that scary and good news here:

BRANDTELLING FOR BUSINESS, A B2B GIFT FROM COMMUNICATION STRATEGY GROUP

The principle at one of our great enrolled agencies wrote me the other day to say – I recently published a brief eBook about using brand storytelling to build and share your brand story with prospects, customers and your community. Please download a copy and let me know what you think. If you think it makes sense to share with your network, please send them our landing page link. Thank you!  Arthur Germain  Principal & Chief Brandteller Well I loved it and thought you would as well.  When I reminded him our audience is “agencies” Arthur added that’s OK because – often we receive referrals from agencies that are not focused on B2B branding where we will develop the messaging as they develop the website or other creative content.  So https://bit.ly/csg-b4b-ebook

24 YEARS AND COUNTING; WHAT’S BEEN OUR PURPOSE?

This morning I was readingWe are God’s masterpiece. God made us so He could love us and we could fulfill God’s purposes in this world. At different seasons of life, we may struggle to see what that purpose is. But we never have to doubt that it is there. Before we were born, God gave us a purpose! What areas in your life are you not being you? Why do you think you are allowing that to happen? Was AgencyFinder.com my purpose? We didn’t get rich; I didn’t build a vast empire but as I look back and forward, I’d like to think that in some way we’re able to help each and every one of our enrolled agencies. And from what was always said at the time, clients that came here to look for, find and hire an agency, they too were satisfied. And I’ve enjoyed interacting with almost everyone, while the development of our AgencyFinder platform, with its complexity and power has continued to challenge my education. Thank you God!

AGENCY BIZ IS AN INVESTMENT – CHECK OUT OUR OPTIONS 

Between Google and many of the so-called “directories”, they’ve been sucking out all the oxygen but failing in the delivery. Our job has always been to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for mailing list); we deliver introductions via invitations. If you want to actively participate in any of our agency searches by conducting your due-diligence interview, our annual Manager Plan puts you in that loop. Renew or Register now before April 30, 2021 and receive the following:

  1. 12-month active candidacy in any and all client searches
  2. 12-month active paid participation in any and all due-diligence client interviews
  3. Individual agency profile audit, analysis & assessment
  4. One-on-one profile counsel for magnetism and appeal

One low price – Pay or Renew Here

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Special Report @ AgencyFinder – March 17, 2021

Written by ChuckMeyst2015 on . Posted in Flash Reports

Time-sensitive practical powerful agency new business development content for marketing firms everywhere.

SPECIAL REPORT – HOW TO ONBOARD NEW CLIENTS AT AGENCYFINDER

For an agency that’s participated in any of our client agency searches, you know the drill. But if you’re a recent enrollee or haven’t seen traffic you hoped for, this is for you! But also a good veteran refresher..

FIRST SOME FACTS:

  1. We’re a search consultant with a large propriety database of enrolled agencies
  2. All agency profile data was contributed by that agency – it was not curated (scraped)
  3. We are not a directory. Prospects don’t navigate the site looking at your bits of data
  4. Your agency becomes a candidate when your data matches the prospect’s search
  5. Your paid status entitles you to participate for 12-months in any and all reviews
  6. Your paid status has no effect on your candidacy (you don’t pay to play)
  7. At Manager or EVP you’re eligible to hold your due-diligence interviews
  8. At EVP you are paid to participate in all phases of all* client reviews
  9. Prospects only see your profile when you’re a matched candidate
  10. Your “free” Iridium profile is an elaborate business card

STEPS TO ENSURE YOUR AGENCY’S SELECTION AND PARTICIPATION

  1. Enroll and enter your data at ENROLL NOW
  2. Complete INITIAL data entry where called for
  3. At STOP – Tick any and all that apply
  4. Confirm there is a fee for our services
  5. Check your email and capture your login data
  6. Build an AgencyFinder email folder
  7. Login and build out your profile – data entry plus essays
  8. Set Your Record Active when fully finished – review first
  9. Email to schedule audit & review
  10. When invited in client search, PLEASE RESPOND always
  11. If participating, read and follow search instructions
  12. Best of Luck! (call Chuck to discuss)

TO BECOME AN ACTIVE AND ELEGIBLE CANDIDATE

  1. Review finished profile and make needed edits
  2. Study Agency Plans & Prices to weigh your options
  3. At minimum, select and pay for Manager Plan
  4. Do not OPT OUT

Flash Report @ AgencyFinder V26.2 – February 28, 2021

Written by ChuckMeyst2015 on . Posted in Flash Reports

Time-sensitive practical powerful agency new business development content for marketing firms everywhere.

CONTENTS – New Business Tools & Tips for Going Mainstream Again 

  1. We’ve Weathered the Storm; Hope The Same is True for You!
  2. Prospecting in Your Junk Folder
  3. Agency New Business is an Investment – We Offer Free and Paid Options
  4. The Elephant isn’t Always in the Room
  5. Checkout Our PitchCast Activities

WE’VE WEATHERED THE STORM; HOPE THE SAME IS TRUE FOR YOU!

It’s not been fun; this off again, on again marketplace, the various versions of “support”, the uncertainties of so many variables – it’s a test of ones sanity. Client search traffic dopped off understandably but agencies continue to enroll (understandable as well). We haven’t had to make many adjustments to what we do and how we do things; the only exception if the use of ZOOM or an equivalent in lieu of the client visit to candidate agencies. I’m hoping we can return to actual sit visits and tours. If you’ve run across anything in particular that you think we might like to hear about, send it here.

PROSPECTING IN YOUR JUNK FOLDER

I don’t know about your agency, but here at AgencyFinder we want to see each and every new business inquiry that comes our way. We’re on the lookout for prospective client (advertiser) registrations and inquiries (the pre-cursor of an agency search) and the registration of each and every agency looking for new clients. For that reason, we keep a sharp lookout for scams and viruses – exposure is the price we pay to be certain we miss nothing!

AGENCY NEW BUSINESS IS AN INVESTMENT – WE OFFER FREE AND PAID OPTIONS 

Between Google and many of the so-called “directories”, they’ve been sucking out all the oxygen but failing in the delivery. Our job has always been to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for a mailing list); we deliver introductions via invitations. Iridium is our free option, but If you want to actively participate in any of our agency searches by conducting your due-diligence interview, our annual Manager Plan puts you in that loop. Renew or Register now before March 31, 2021 and receive the following:

  1. 12-month active candidacy in any and all client searches
  2. 12-month active paid participation in any and all due-diligence client interviews
  3. Individual agency profile audit, analysis & assessment
  4. One-on-one profile counsel for magnetism and appeal

One low price – Pay or Renew Here

THE ELEPHANT ISN’T ALWAYS IN THE ROOM

Having played a pivotal role in hundreds of ad agency searches over our 20-years, we’ve witnessed surprise and disappointment. And the elephant isn’t always in the room. Whether you’re an agency or a client planning to search for an agency, it’s important to stress that there are no hard and fast rules for running an agency search, nor are there any laws on the books that dictate the “process” or penalties for non-compliance. It’s not unusual for a non C-Suite individual to take the helm, to engage a consultant or search service, or to begin a Google search to do-it-themselves. In all cases they represent to the invited agencies, and truly believe themselves that they are “authorized” to be running the review. Agencies-in-the-know have learned to ask questions; many questions. Like (continued)

CHECK OUT OUR PITCHCAST ACTIVITY

PitchCast is a short synopsis of select and recent new business registrations with AgencyFinder in North America and the UK. Read the description, then if you see an opportunity you think looks right for your agency, make sure your profile is up- to-date and accurate. If your firm is particularly qualified, you might also drop us an e-mail to explain. Check it out here: https://www.agencyfinder.com/category/pitchcast/

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Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face (or Zoom) with great prospects.

Then & Now – We built it for you!

Flash Report – V26.1 – January 19, 2021

Written by ChuckMeyst2015 on . Posted in Flash Reports

Time-sensitive practical powerful agency new business development content for marketing firms everywhere.

CONTENTS – New Business Tools & Tips for Going Mainstream Again

  1. Welcome to Week Four of 2021
  2. Kicking Off the New Year With a Win!
  3. Never Give Up That Ship (or Prospect)
  4. Check Out Our PitchCast Activity
  5. Forthright & Ethical Biz Development Practices
  6. New Client Interest in Your Agency – Get this Email?
  7. Being Fee Paid Might Make Sense if You Aren’t

 WELCOME TO WEEK FOUR OF 2021

Our New Year exploded with registration and search by a leading automotive client sporting a $10MM to $25MM budget. More details at PitchCast. Beyond that, time flies doesn’t it? That’s especially true when the National Guard is everywhere and most of us are just waiting for the turmoil to pass. Maybe then we can get back to the “new normal.” Were you able to screen out the household noise and get some new business plans put together? Have you mapped out a strategy for your agency’s new business this year? Have you identified your target accounts? And have you identified the media to reach them? I don’t mean to remind you if you haven’t. So in this edition of Flash Report, if you still need them, I’ve shared a few pointers.

 KICKING OFF THE NEW YEAR WITH A WIN!

In a review that began pre-holidays, the folks at Strategic Marketing, Inc. in Palm Beach Gardens Florida sufficiently impressed Dave Lewis, President of SnailWorks and his team in Frederick Maryland that they received the great award news during the third week of January, 2021. SnailWorks offers mail tracking and multi-channel marketing coordination. At a time when marketers are taking a new long look back at direct mail, their service makes abundant sense. I suggest you check them out! BTW, I congratulate Dave for his professional responsive communication. We all need that these days.

 NEVER GIVE UP THAT SHIP (OR PROSPECT)

Once upon a time, there was this handsome young man who spotted a most alluring young woman in downtown Manhattan. He gathered his courage, strode up to her wearing his most charming (but sincere) smile to say “Good afternoon! My name is Nigel, I’m in the advertising business, and I am swept away by your beauty and grace. At the risk of never seeing or meeting you again, I had to step forward. I hope you don’t mind.” She obliged: “My name is Sasha, and no I don’t mind; I’m flattered.  May I have your number please?” Nigel handed her his business card with his office number – as she dashed away.

Nigel waited for days, but her call never came. But Nigel didn’t give up. He returned day after day to the same spot, at the same time, wearing the same clothes, and eventually encountered Sasha again. She burst out – “I’m so glad you pursued me! I lost your card and was devastated.” Needless to say, they blossomed in love and lived happily ever-after. (you too must pursue your prospects with the same tenacity)

CHECK OUT OUR PITCHCAST ACTIVITY

PitchCast is a short synopsis of select and recent new business registrations with AgencyFinder in North America and the UK. Read the description, then if you see an opportunity you think looks right for your agency, make sure your profile is up-to-date and accurate. If your firm is particularly qualified, you might also drop us an e-mail to explain. This is a summary page on our website and not the same as the PitchCast Invitational Brief itself.

Check it out here: https://www.agencyfinder.com/category/pitchcast/

FORTHRIGHT & ETHICAL BIZ DEVELOPMENT PRACTICES

As in respected and proper behavior in the course of new client development. Interestingly, some industry spokespersons have decided it’s their responsibility to define “ethical” or “what’s proper” in new business development. Frankly, as has always been the case, unless it’s against the law, every agency has the right to operate as they see fit.  How you win or lose is your business unless or until you break the law. However, short of that, when a business model is flawed or when practices are deceptive, the perpetrator will ultimately be found and suffer the consequences of lost clients and lost revenue. Not to mention a tarnished reputation. On that topic, many agencies and pr firms (continued)

NEW CLIENT INTEREST IN YOUR AGENCY – GET THIS EMAIL?

Let me explain (the message is rather important). When a searching client is nearing the end of what they can do online and they’ve cut the candidates to 35 of fewer (we contend that’s more than enough to evaluate), at that point each agency in that pool (35 or less) is sent this e-mail. These aren’t sales probes or hype to sell our subscriptions, they’re legitimate notifications of client search activity triggered by our software. They’re meant to give you a chance to “fine-tune” your profile in anticipation of their closer look, and if not already, upgrade to Manager Plan at least. You can pay now or you’ll pay later. The e-mail reads in-part:

Good Day! We thought you’d like to know that your agency was just selected in the preliminary round of a new CLIENT SEARCH. Since we started tracking such invitations on DATE, your agency has made it to this stage XX times.
Budget: $YYY – $XXX Fields Served: AAA, Client Location: City, State
In this instance, your agency was selected in part based on your listed previous experience. (and it goes on)

BEING FEE-PAID MIGHT MAKE SENSE IF YOU AREN’T

Our AgencyFinder search service has always been free to clients but our agency new business service isn’t free to agencies and never was.  In a way it’s the e-Harmony or Match.com of the advertising industry, at least from the standpoint that our fees, like theirs, pay for “opportunity introductions.” Like theirs, our fees aren’t a function of victory nor are theirs based on a kiss or physical embrace. That’s a different profession with much higher rates. Our dainty $500 Manager Plan fee is paid to let you be found and introduced to a client, to hold your “due-diligence” phone interview. All that for your $500 initial installment. More detail here at Plans & Prices.

Flash Report – V25.12

Written by ChuckMeyst2015 on . Posted in Flash Reports

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

Good Monday Morning!

CONTENTS – Continuing Emergency Circumstances Warrant Business Development Strategies

  1. Was that a Pin I Just Heard Drop?
  2. Working from Home Isn’t Such a Bad Norm
  3. Fed Loan & Grant Programs are Worth Considering
  4. Give Yourself Room to Grieve – COVID -19 Pandemic
  5. Negatives – 10 Least Useful Trends in Agency Websites
  6. Financial Decision – Is this Your Time to Sell? We Have a Buyer  
  7. Special $Offer – Quarterly payments & 24-month programs
  8. In Recovery, Consider Upgrading Your Plan

WAS THAT A PIN I JUST HEARD DROP?

There’s the expression “it was so quiet you could hear a pin drop.” Well, for most of you and here as well, it has been unusually quiet. But interestingly our analytics programs and visitor traffic reports show an high level of nosey visitors. They’ve been poking around and they come from everywhere. We tend to care more about potential clients, as in those searching for an agency because you do, but agencies visit and tend to go ahead and enroll. Brand clients are more cautious but we’ve seen some significant “players” and they’ve already taken initial steps.  Typically they enroll on subsequent visits – so come on clients! BTW, you should be there to greet them.

WORKING FROM HOME ISN’T SUCH A BAD NORM

Seems like we’ve all become accustomed to the “talking Head” look, and no one is surprised or bothered when a child or dog passes by in the background. It’s the admission and acceptance that we can all work from wherever we wish and it doesn’t compromise the quality of the work we do or the resulting results. This therefore may represent a real breakthrough for how and from where we work.. But what hasn’t changed – children home from school needing attention, needing care and feeding, and anything to keep them occupied (and quiet). This time though, background noises won’t require an apology.

 FED LOAN & GRANT PROGRAMS ARE WORTH CONSIDERING

Here’s just a portion of the language from the SBA regarding access to Capital: 7(a) program offers loan amounts up to $5,000,000 and is an all-inclusive loan program deployed by lending partners for eligible small businesses within the U.S. States and its territories. The uses of proceeds include: working capital; expansion/renovation; new construction; purchase of land or buildings; purchase of equipment, fixtures; lease-hold improvements; refinancing debt for compelling reasons; seasonal line of credit; inventory; or starting a business. Find more at: https://www.sba.gov/page/coronavirus-covid-19-small-business-guidance-loan-resources

GIVE YOURSELF ROOM TO GRIEVE – COVID – 19 PANDEMIC

We are living through what feels like a surreal moment in time. I don’t know about you, but there are times when I have to stop and think “Is this real? Am I really on house arrest, wearing a mask to the grocery store, and feeling offended when someone stands within three feet of me?” It happened to me today. The weather has finally warmed up and I was in the backyard, trying to exhaust the puppy so I could get some work done. I took in a deep breath of fresh air, laughed at the puppy pouncing on the ball I’d thrown, and thought, “today is a good day.” It felt perfectly normal. Continued…

NEGATIVES – 10 LEAST USEFUL TRENDS IN AGENCY WEBSITES

Do you know what percentage of serious new business prospects visit your website? 100%. They all do. Because all prospective buyers of your services want to know what exactly what it is you’re selling. And although different marketers might want to know different things about your firm, they’re all ultimately looking to find one thing: expertise. Marketers are interested in your firm because…

FINANCIAL DECISION – IS THIS YOUR TIME TO SELL?  WE HAVE A BUYER

We’ve been engaged by a Midwestern company in the advertising industry to identify and then introduce them to marketing firms with certain characteristics.  This company is interested in making carefully considered acquisitions of agencies with experience in certain vertical markets including automobiles & light trucks, Healthcare, Retail stores & chains, offering certain services, located in certain geographic regions and with an EBITA in the $1MM – $2MM range.

Partnering with this company offers the values and personalized care of a local agency with the sophistication, breath of services, and high- performance talent of a large national company. They offer a unique entrepreneurial platform that provides freedom, control and potential to advertising individuals and agencies. Their “campus” consists of  many acres with multiple buildings, including Headquarters & Operations / Film Studio / Café  / Sign Company / and Fitness Center. If any of this interests you, let me know.  Write Subject – Sell. Then I can tell you more.

SPECIAL OFFER – QUARTERLY PAYMENTS & 24-MONTH PROGRAMS

Under the circumstances, we’ve introduced quarterly credit card payment options for our 12-month plans. This option isn’t on the Plan payment page, so call me for details. 804-346-1812. We’re also offering 24-month programs for the price of 12. That option requires full payment at the onset. Just do it and you’re automatically credited with 24-months.

IN RECOVERY, CONSIDER UPGRADING YOUR PLAN

Urgent – If your firm isn’t already at one of the paid levels, I can’t imagine anyone from your agency enrolling here, building your profile and then NOT wanting invitations from clients looking to hire. Our free Iridium plan is essentially a business card listing, so if you want to engage a client prospect with your due-diligence call and interview, you need a paid registration. Smaller agencies generally select our Manager Plan; larger firms seem to prefer the EVP plan. For complete details start HERE; finish HERE. Questions? Just ask!

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