Time-sensitive practical powerful agency new business development content for marketing firms everywhere.
CONTENTS – New Business Tools & Tips for Going Mainstream and Getting Back On-Line
- Thank Goodness, Prepare for the Office Commute. It’s Back to Work.
- In Line at Churchill Downs, Betting on Maiden Lane, Ticket-Taker asks for $50…
- Tried and True Advertising Agency Biz Development Process – for Some
- It Keeps Coming Up Time and Again – Come On Guys, What’s a Lead?
- Pump Up the Cure for Agency New Biz – Check Out the Options
THANK GOODNESS, PREPARE FOR THE OFFICE COMMUTE, IT’S BACK TO WORK
I’ll bet you never thought you’d be praising the day you went back to work in the office. Even if you’ve enjoyed “working from home”, distractions abound and it’s hard to put them aside. However, you must admit you’ve gotten to know your children and your wife/husband/partner as you hadn’t before, and even your dog(s) respect and obey. Now the challenge is to find that delicate balance that had been missing. Here’s to yah! Best of Luck.
IN THE LINE AT CHURCHILL DOWNS, BETTING ON MAIDEN LANE, TICKET TAKER ASKS FOR $50..
I (me/him/he) entered the advertising industry almost by mistake when my wife and I launched a city magazine in Richmond Virginia. My credentials – few to none, although I was and had been a “sales kinda guy” for years. The magazine sales staff sold and often produced their ads and at one time I suggested we had the largest agency in Richmond based on client volume. I fondly recall pitching agencies the magazine (Richmond LifeStyle – grew to 176 pages perfect bound w/4C and B&W) having little idea how they made their money. Jump ahead through multiple client marketing roles, then to Sanders Consulting teaching agencies new business process. There I learned how agencies pursued new clients and how they made their money. There weren’t many options – telephone, Yellow Pages, direct mail, some email. Can you name a few more? Today the list is endless and who pays what for what is all over the map. Hence the question of pay-to-play.
TRIED AND TRUE ADVERTISING AGENCY BIZ DEVELOPMENT PROCESS – FOR SOME
We’re all motivated by a multitude of factors, personally from fear, peer pressure, pride, recognition, money and in employment as reward and recognition, development, leadership, work life balance and work environment. But what about the simple choice of deciding “what to do?” Instructions for that are in the “book.” For most of us it doesn’t hurt to look.
IT KEEPS COMING UP TIME AND TIME AGAIN – COME ON GUYS, WHAT’S A LEAD?
Gimme a lead! Gimme a lead! (Is that like Gimme an A!) As a regular reader of LinkedIn it’s getting so every other post is an ad for “leads.” I read LinkedIn for inspiration and ideas but it’s getting to be saturated with distractions. I hope my tome on leads will clarify some of what we’re all seeing. Con’t
PUMP UP THE CURE FOR AGENCY NEW BIZ – CHECK OUT OUR OPTIONS
Darn clients, they aren’t knocking on your doors often enough! But you aren’t the only agency in that position. While you do your thing, our job has always been to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for mailing list); we deliver introductions via invitations. If you want to actively participate in any of our agency searches by conducting your due-diligence interview, you’ll need our annual Manager Plan to put you in that loop. Renew or Register now before June 30, 2021 and receive the following:
- 12-month active candidacy in any and all client searches
- 12-month active paid participation in any and all due-diligence client interviews
- Individual agency profile audit, analysis & assessment
- One-on-one profile counsel for magnetism and appeal
One low price – Pay or Renew Here