Flash Reports

Flash Report – V24.9

Written by ChuckMeyst2015 on . Posted in Flash Reports

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS

  1.  Hot Topic – Does Your Agency Really Need Its Website?
  2.  Pay-to-Play – There Ain’t No Free Rides! Any Real Action Will Cost You.
  3.  Smile – But Not Because You’re On TV!
  4.  To Be Eligible Update Your Profile Now
  5.  Try Out Our New Search Feature
  6.  What Can We Do For You?

HOT TOPIC – DOES YOUR AGENCY REALLY NEED ITS WEBSITE?

Before you had a website, you should have had an agency brochure. Something you kept in inventory for those times when a prospect conversation ended with “can you send me something?” Off went the brochure with an accompanying cover letter. This package was normally sent by the person charged with agency business development and following a meaningful telephone conversation. The cover letter was written accordingly. A good “agency business development person” (ABDP) would make a follow-up call… (continued)

PAY TO PLAY – THERE AIN’T NO FREE RIDES! ANY REAL ACTION WILL COST YOU.  

Between Google and some of the so-called “directories”, they’ve been sucking out all the oxygen but failing in the delivery. Our job has always been to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for a mailing list); we deliver introductions via invitations. If you want to participate in any of our agency searches and receive an invitation, our annual Manager Plan puts you in that loop. Renew or register now before September 30, 2019 and receive the following:

  1. 12-month active candidacy in any and all client searches
  2. 12-month active paid participation in any and all due-diligence client interviews
  3.  Individual agency profile audit, analysis & assessment
  4. One-on-one profile counsel for magnetism and appeal

One low price – Enroll Here (registered agencies only)

SMILE – BUT NOT BECAUSE YOU’RE ON TV!

There’s more to a pretty smile than pearly white teeth – they have to be straight too. Do you remember or did you actually experience what it took to straighten teeth? Metal bands around each tooth, then wires wound through and around each tooth, then the dentist twisting those wire until your face hurt! You couldn’t really smile for fear your lips would get stuck on those damned wires! Well, this client needs … (continued)

TO BE ELIGIBLE UPDATE YOUR PROFILE NOW

We’re just finishing up the eligibility list for agencies destined for an invitation. Based on the client’s selection criteria, we started with those identified by our search engine. But then we do what we later ask the client to do – spend time to review each agency profile, then their website. In our examination, if we see a profile that hasn’t been recently updated, we’re inclined to pull them from consideration. Since each agency inclusion is based on the data, we assume we can’t trust their content when dated. Your agency may be a perfect fit, but if not updated recently, you may be pulled. So update now!

TRY OUT OUR NEW SEARCH FEATURE

You’ve been asking for it and so have we – try our new website search feature. 22 Years of everything under the sun! At the Magnifying icon on the header, enter Lowe’s and read about our first engagement. Not only a significant $100MM budget at the time, on our suggestion, Lowe’s spent $120,000 to pay each of 6 finalists $20,000 for spec creative.

WHAT CAN WE DO FOR YOU?

Regardless of your registration level, you’re welcome to ask for our help and advice. If you have questions on agency business development, email us; we’ll respond or give you a call. Make sense? Email to with subject line – Need NB assistance.

Flash Report – V23.0

Written by ChuckMeyst2015 on . Posted in Flash Reports

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS

  1. Three Remarkable Alternatives to Spec Creative in the Final Round
  2.  How Ad Agencies Came to Be (Should Agencies be Called Agencies?)
  3. Special Limited Time Offer – Manager Plan Plus Profile Audit  
  4. Try out Our New Search Feature
  5. Choose from Plans & Prices
  6. What Can We Do For You?

THREE REMARKABLE ALTERNATIVES TO SPEC CREATIVE IN THE FINAL ROUND

Invariably the client conducting an agency review will ask your agency during the early stages for “some ideas”, some indication of how you would handle their account. After all, they’re looking for a partner they can trust. If not during the run-up, spec creative will be a factor in their final presentations. Giant clients working with giant agencies have elaborate, time-consuming and expensive assignments and we don’t address those here. Our suggestions are for small-to-medium sized agencies in their reviews. See Three Remarkable Alternatives

HOW AD AGENCIES CAME TO BE (SHOULD AGENCIES BE CALLED AGENCIES?)

Unless you’re an old-timer, you may not know how “agencies” came to pass. Mike Carlton tells a great story about the birth and evolution of today’s agencies and then raises an appropriate question – should agencies be called agencies? I’m equally interested to learn about the first “agency search consultant.” That person who convinced an advertiser to pay to learn of agencies that were themselves going to be paid handsomely later. Stay tuned …  See The Agency Story

SPECIAL LIMITED TIME OFFER – MANAGER PLAN PLUS PROFILE AUDIT  

Our job is to introduce your agency to clients looking to hire an agency. We don’t do leads (another word for mailing list) but deliver invitations. The Manager Plan puts you in that loop. Renew or register now; first 20 agencies to do so will receive the following:

  1. 12-month active candidacy in any and all client searches
  2. 12-month active paid participation in any and all due-diligence client interviews
  3.  Individual agency profile audit, analysis & assessment
  4. One-on-one profile counsel of magnetism and appeal

One low price – Enroll Here (registered agencies only)

TRY OUT OUR NEW SEARCH FEATURE

You’ve been asking for it and so have we – try our new website search feature. 22 Years of everything under the sun! At the Magnifying icon on the header. In particular, enter Lowe’s and read about our first engagement. Not only a significant $100MM budget at the time, on our suggestion, Lowe’s spent $120,000 to pay each of 6 finalists $20,000 for spec creative.

CHOOSE FROM PLANS & PRICES

Check all our options. To participate in client searches, position your firm at Manager Plan. Or select EVP Annual Business Plan @ $2,995 for less than what many pay for monthly phone calls. Save $2,505 over the Director Plan and you’re fee-paid for 12-months. Upgrade or Enroll Now.

WHAT CAN WE DO FOR YOU?

Regardless of your registration level, you’re welcome to ask for our help and advice. If you have questions on agency business development, email us; we’ll respond or give you a call. Make sense? Email to with subject line – Need NB assistance.

Flash Report – V22.9

Written by ChuckMeyst2015 on . Posted in Flash Reports

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS

  1. How to Generate Valuable Leads in Today’s Media Explosion
  2. Make the Agency Tour Your New Business Secret Weapon
  3. Agency Quiz #2 – Only for New Business Pros
  4. Try out Our New Search Feature
  5. Choose from Plans & Prices
  6. What Can We Do For You?

HOW TO GENERATE VALUABLE LEADS IN TODAY’S MEDIA EXPLOSION

When new business is your agency assignment, you’re faced with an awesome array of media and method choices to connect with prospects. You can choose between push or pull. Push using targeted email complete with drip marketing, or Pull with your agency as content king. There’s merit to both but I suggest it’s time to look back at what was working pre-media explosion.

Back in the day, when promoting our agency business development training, we practiced what we preached – we armed ourselves with computers, a database of agency prospects, contact management software (ACT), send-me-something mailers, a headset and a whoopee cushion.

First we mailed manageable groups of teasing dimensional mailers. Then we started dialing for dollars. Nothing scripted, but I can assure you, the first few sentences were ingrained after a few calls; anything to start a pleasant, meaningful conversation. Then a simple question – what do you think of what I sent? We were looking for agencies that needed new clients, wanted new clients, were prepared to work to earn new clients, and were willing (even back then) to invest in themselves.

Some calls were painful and some agency receptionists were their own worst enemies. Then again, some were absolute delights. Funny, but we could never predict who was coming next, but I can say that if we stopped because we were told no, or someone hung up on us, that was it for the day! So we learned to press on. Research revealed about 35% of the client or advertiser universe was willing to talk to a new agency about a possible relationship. We assumed those figures applied to agencies as well, so we knew to press on. We also operated on the ten percent premise; that one out of ten in the database would find our offers interesting. So here’s the world’s best, most famous new business “cure” and probably no secret to you; you just needed to be reminded. Mail something, then pick up the phone and call prospects. Many will say no but somewhere between one and three may say yes. Remember, if you’ve had nine “No’s”, your next one is a Yes! Press On! Take control in this sea of options.

MAKE THE AGENCY TOUR YOUR NEW BUSINESS SECRET WEAPON

Would you rather meet a prospect for the first time at their business or at your agency? Anyone who has tried both will tell you the agency visit coupled with an agency tour is the killer. For that reason, each and every client using AgencyFinder to find an agency is encouraged to embrace the virtues of agency site visits and tours as part of the process to identify their finalists. Don’t be bashful about making that pitch yourself.

Here are some tour tips. Your tour is best orchestrated to move from station to station as much as possible like a job moves through your agency. Many of our agency students have built a tour outline that suggests a route that follows the production of a magazine ad. Begin your tour where the ideas begin; then move forward to whatever constitutes the next step. It’s only natural to introduce the players at each station and a perfect environment in which to discuss that technology or agency strength. If you’re actually using a mock ad and having it unfold as you progress, you have a perfect opportunity to seek input from your visitors. What they say and how they answer will reveal decision-making cues and preferences you can use to your advantage when you really start pitching!

Save your conference room for last; let that serve to field last-minute questions, re- affirmations, and your chance to ask your closing questions. Learn what the client sees as next steps and be certain YOUR AGENCY is involved in those next steps!

AGENCY QUIZ #2 – ONLY FOR NEW BUSINESS PROS

Long before AgencyFinder was born, we were new business consultants. That’s why we share new business tips. This quiz, and others we’ll drop in from time to time, are for that reason.

THE QUIZ: You’re excited about making this next call. You finally learned the name of the influential VP of Marketing. You’ve got a compelling and well-rehearsed pitch that’s bound to make your point. You dial the phone, and his assistant answers. With articulation, precise diction and a bright, full smile you are asked – “Will Mr. Tetras know what this call is about?”

You answer: (Your Options)

  1. How would I know, is he some kind of telepathic mind reader?
  2. Of course he won’t; not until I tell him!
  3. He and I haven’t had a chance to discuss this, so the topic will be new.
  4. I’m our agency’s president, so I’ll let him know when he comes to the line I’m taking my time to call as well…

If you picked “1, 2 or 4”, I hope new business isn’t your full-time job! Let’s hope “3” will get you past this gate keeper. What you’re really being asked is “Does Mr. Tetras know you, and will he take your call?” After all these years we’re still amazed when we hear it.  And Yes Virginia, they still ask that!!!

TRY OUT OUR NEW SEARCH FEATURE

You’ve been asking for it and so have we – try our new website search feature. 22 Years of everything under the sun! Magnifying icon on the header.

CHOOSE FROM PLANS & PRICES

To participate in client searches, position your firm at Manager Plan. Or for less than what many are paying just for monthly phone calls, select EVP Annual Business Plan @ $2,995. Save $2,505 over the Director Plan and you’re fee-paid for 12-months. Upgrade or Enroll Now.

WHAT CAN WE DO FOR YOU?

Each year there’s a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand- spanking new. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.

 

Flash Report – V22.8

Written by ChuckMeyst2015 on . Posted in Flash Reports

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS 

  1. Traditional versus digital: Why does it even matter?
  2. Should agencies abandon SEO for themselves?
  3. There’s been an important change at Iridium
  4. What’s your best bet for a Biz Dev service?
  5. Recent New Business Assignments
  6. What Can We Do For You?

TRADITIONAL VERSUS DIGITAL: WHY DOES IT EVEN MATTER?

Traditional media has met its match with the advent of digital, and the advertisers have been weighing out the pros and cons for each medium to make spending decisions ever since. Media players however, are now saying the debate should stop because at the end of the day, content is king. More here: http://www.agencyfinder.com/2019/04/traditional-versus-digital-why-does-it-even- matter/

SHOULD AGENCIES ABANDON SEO FOR THEMSELVES?

Back on May 14th Peter Levitan stated: “Google is going to screw your ad agency. Or better said, they are going to mess with your organic listing. Which means, that your ad agency will be harder to find. And, therefore screwed. Many of the ad, digital, etc. agencies I talk with tell me that their SEO is not delivering the power that it once did.” And he went on – in case you didn’t see it. That raised the question – with more than 40,000 “agencies” (some even suggest more than 100,000) they’re all building and tweaking their SEO to make themselves stand out in a sea of sameness. At this point and under the Google umbrella, the only real distinction one-to-another can be location, even down to street number. I don’t write code but believe that Google’s cataloging of agency particulars is not yet deep enough to discriminate as clients would wish, since agency websites are themselves lacking in attribute content. That makes Google just a giant Yellow Pages. We had that years ago.

Add curated alpha sort agency directories to the mix and this conglomeration is now forcing things back in the direction from whence we came. Back apparently to what Dave Currie with The List refers to as “proactive prospecting apps like Winmo.” Take a tour of the roster of agency search consultants as I did and you’ll note many are no longer in business. Scarcity and dilution takes its toll.

Realistically – how can 40,000 agencies differentiate themselves one from another? Maybe it makes sense to resort back to techniques and programs en vogue before the Internet. Food for thought – invent something new (Yes Virginia, we know about LinkedIn).

THERE’S BEEN AN IMPORTANT CHANGE AT OUR IRIDIUM

Iridium was always and still is a soft landing at AgencyFinder; it’s a free 12-month listing only; a close look at all that’s going on, and a free listing in Namefinder.

But note the change – you can be found but not invited, and you aren’t eligible to hold the crucial due-diligence client interviews. If your budget allows, put yourself in the active pool of considered and competing agencies at either our Manager Plan or EVP Business Plan. If you’re a player, Manager Plan is a must.

WHAT’S YOUR BEST BET FOR A BIZ DEV SERVICE?

Good question and you decide. We’re an on-line search consultant. Our search algorithms identify our agencies as candidates when they satisfy the clients’ attributes. These are and/and propositions, meaning your agency must have claimed each and every attribute called for by the client. What we aren’t – we are not an RFP aggregator. Nor are we an open directory where clients are challenged to discriminate, find and then invite on their own. Rather, by the time you get your invitation, we and the client have examined your profile and your website. It’s up to you during the due-diligence interview to “cement” your candidacy. All that for your $500 annual investment. Study, then select your option at Plans & Prices: http://www.agencyfinder.com/agencies/plans-and-prices/

Build your profile: You have the opportunity to build your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to these days, best you go back and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm outside looking in! Then and if not, Set Your Record Active!

Crucial registration hack – clients seldom select other than advertising agency or integrated marketing communications firm when they start their search, so you should select one or the other yourself. Let your services (i.e. digital, public relations, direct marketing, etc.) make further distinctions.

RECENT NEW BUSINESS ASSIGNMENTS

Client: CooperSurgical Location: Trumbull, CT Budget: $500,001 – $1,000,000 Client-Category: Cosmetics, toiletries, feminine hygiene products, Pharmaceuticals Awarded to: Gold PR New York & Irvine, CA Contender: Havas Formula, New York, NY

Client: Building Decarbonization Coalition (BDC) Location: Petaluma, California Budget: $350,000 in fees Client-Category: Environmental (as in Green), Non-profit Awarded to: School of Thought, San Francisco, CA Contender: Augustine, Roseville, CA

Client: PeerStreet Location: El Segundo, CA Budget: $100,000 in fees Client-Category: Financial services, Mortgage Lending, Real estate – residential Awarded to: Something New, Los Angeles, CA Contenders: Departure, San Diego, Sagon-Phior, Los Angeles

WHAT CAN WE DO FOR YOU?

Every year’s there’s a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand- spanking new. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.

 

Flash Report – V22.6

Written by ChuckMeyst2015 on . Posted in Flash Reports

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS:  

  1. The Elephant Isn’t Always in the Room – Blogs & More  
  2. Critical Look at the Ad Agency Partner Search Process
  3.  Need an Experienced Biz Development Peep?
  4.  Searches Working their Way in the Weeds
  5.  Is AgencyFinder Really Worth It?
  6.  New Business Awards
  7.  Make Your Selection from Plans & Prices

THE ELEPHANT ISN’T ALWAYS IN THE ROOM – BLOGS & MORE

Having played a pivotal role in hundreds of ad agency searches over our 20-years, we’ve witnessed surprise and disappointment. And the elephant isn’t always in the room. Whether you’re an agency or a client planning to search for an agency, it’s important to stress that there are no hard and fast rules for running an agency search, nor are there any laws on the books that dictate the “process” or penalties for non-compliance. More here: http://www.agencyfinder.com/2019/03/the-elephant-isnt-always-in-the-room/

A CRITICAL LOOK AT THE AD AGENCY, MARKETING PARTNER SEARCH PROCESS

Maybe it’s obvious, but if the objective is to find and hire the very best agency as a partner to foster the success of a brand, then beginning that search with the most qualified candidates is imperative. That’s neither an easy or simple assignment. More here: http://www.agencyfinder.com/about/ad-agency-marketing-partner-search-process/

NEED AN EXPERIENCED BIZ DEVELOPMENT PEEP?

At the moment we have a few worth examining. From time to time we hear from talent looking for a new assignment, or an agency or client looking for new talent. If you are either, let me hear from you please.

SEARCHES WORKING THEIR WAY IN THE WEEDS

In case our search engine misses your firm, or if you can make a compelling argument to justify a connection or invitation, check out our PitchCast postings. It’s an early look at Whassup! http://www.agencyfinder.com/category/pitchcast/

IS AGENCYFINDER REALLY WORTH IT?

Good question and you decide. We’re an on-line search consultant. Our search algorithms identify our agencies as candidates when they satisfy the clients’ attributes. These are and/and propositions, meaning your agency must have claimed each and every attribute called for by the client. What we aren’t – we are not an RFP aggregator. Nor are we an open directory where clients are challenged to discriminate, find and then invite on their own. Rather, by the time you get your invitation, we and the client have examined your profile and your website. It’s up to you during the due-diligence interview to “cement” your candidacy. All that for your $500 annual investment. Study, then select your option. http://www.agencyfinder.com/agencies/plans-and-prices/

Build your profile: You have the opportunity to build your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to these days, best you go back and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm outside looking in! Then and if not, Set Your Record Active!

RECENT NEW BUSINESS AWARDS

Client: AAFP (American Academy of Family Physicians) Location: Leawood, KS Budget: $1,000,001 – $2,500,000 fees & production Client-Category: Associations, Institutions, Unions, Medical Physicians Groups Awarded to: VMLY&R, Kansas City Contender: Preston Kelly, Minneapolis, MN

Client: PeerStreet Location: El Segundo, CA Budget: <$100,000 fees Client-Category: Financial services, Mortgage Lending, Real estate – residential Awarded to: Something New, San Diego Contenders: Departure, San Diego, Sagon-Phior, Los Angeles.

MAKE A SLECTION FROM PLANS & PRICES

We’re heading into Spring when everything begins to tic up. If you’re interested in participating in any appropriate client searches, then position your firm at least at the Manager Plan level. Options & Instructions at: http://www.agencyfinder.com/agencies/plans-and-prices/ Select something.

WHAT CAN WE DO FOR YOU?

Every year’s there’s a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.

 

Flash Report – V22.4

Written by ChuckMeyst2015 on . Posted in Flash Reports

This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.

CONTENTS:

  1. Holiday “Agency Shoppers” Should Begin Now
  2. Responding to Requests for Proposals
  3.  A Little Dab Will Do Ya! Name the Product
  4.  Meet My Friend Bill Crandall
  5.  Is AgencyFinder Worth It?
  6.  New Business Awards
  7.  Make a Selection From Plans & Prices
  8.  What Can We Do For You?

HOLIDAY “AGENCY SHOPPERS” SHOULD BEGIN NOW

With barely more than two months remaining, I was thinking of you and your agency gang. It seems most years about this time, clients register to find a new agency before the new year. One look at the calendar says time is already tight, so we caution clients they need to get crack’n! Do they heed our advice? Is a client a client? At the beginning Yes, but if they drag their feet, they still don’t want to move the December 31st goal post. I contend it’s the sign of a bad sign when the client moves to impose a burden on the agency candidates during the holidays. To that end, we sent this missive to more than 1MM members in our LinkedIn groups. Check it out: http://www.agencyfinder.com/2018/10/all-you-want-for-christmas-hanukkah-or-posadas- navidenas-is-a-new-marketing-agency/

RESPONDING TO REQUESTS FOR PROPOSALS

Blair Enns pioneered his “Win Without Pitching” business and continues strongly today. For your agency’s lead new business person, this article and this process is a MUST!

Enjoy: http://www.agencyfinder.com/2018/10/responding-to-requests-for-proposals-heavy-duty- advice/

Note: Much of what Blair describes as part of the RFP process is NOT called for in our RFD (Request for Dialogue) process. http://www.agencyfinder.com/advertisers/how-to-get-started/

A LITTLE DAB’LL DO YA! NAME THE PRODUCT

Talk about branding! Talk about slogans! Talk about a history! An older friend of mine went shopping at Rite-Aid the other day to get a new tube of X! He swore what he had at home he bought 20 years earlier when he had hair that needed control. If you’re a young’un you probably don’t know what I’m talking about. Nor did the young gent at the front counter. When the 50’s female manager was asked where he could find Brylcreem, she remarked – “A Little dab’ll do ya! and went right to it.

Short history lesson: Brylcreem is a British brand of hair styling products for men. The first Brylcreem product was a hair cream created in 1928, by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The cream is an emulsion of water and mineral oil stabilised with beeswax. Their jingle was created by Hanley M. Norins of Young & Rubicam. Now read about their first model Tony Gibson: https://www.theguardian.com/news/2001/apr/30/guardianobituaries

MEET MY FRIEND BILL CRANDALL

Bill’s a guy who posts to LinkedIn almost every morning; sometimes again in the afternoon. Bill’s a “new business guy” and we met years ago. His posts are filled with useful, valuable, well-written, pithy, sometimes controversial information. His knowledge of “new business” and things general and specific about our industry is incredible. We got talking about LinkedIn as a business development tool. So I asked how many and how often he gets inquiries. His answer shocked me! Don’t take my word for it, look him up, become a follower and then reach out to Bill. I asked for his resume and here goes… http://www.agencyfinder.com/2018/10/meet-my-friend-mr-bill-crandall/

IS AGENCYFINDER WORTH IT?

Good question and you decide. We’re an on-line search consultant. Our search algorithms identify our agencies as candidates when they satisfy ALL the clients’ attributes. These are and/and propositions, meaning your agency must have claimed each and every attribute called for by the client. What we aren’t – we are not an RFP aggregator. Nor are we an open directory where clients are challenged to discriminate, find and then invite on their own. Rather, by the time you get your invitation, we and the client have examined your profile and your website. It’s up to you during the due-diligence interview to “cement” your candidacy. All that for your $500 annual investment. Study, then select your option. http://www.agencyfinder.com/agencies/plans-and-prices/

You have the opportunity to build your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to these days, best you go back and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm outside looking in! Then and if not, Set Your Record Active!

NEW BUSINESS AWARDS

This has been an unusual summer! Lots going on but spotty finishing up. Some are close, so I’ll show what closed and give you a taste of what’s out there:

Client: ZPower Location: Camarillo, CA Budget:  $250,001 – $500,000 Fees & Production Client-Category: Medical Aids & Devices, Electronics Awarded to: modo modo, Atlanta GA Contenders: Sagon-Phior, Los Angeles, Departure, San Diego, CA, Skona, San Fran, CA.

Client: ICIMOD Location: Kathmandu, Nepal Budget: TBD Client-Category: Non-profit, Environmental, Research Organizations Awarded to: Contrast&Co, Annapolis, MD Early Contender: Monogram Group, Chicago, IL

Still Open: Association Membership Website, Midwest, Budget $1,000,001 – $2,500,000 Fees; (website development); (Still cooking)

Yoga Studio, Georgia, Budget: $75,000 – $150,000 Fees; (Finished but not fully awarded)

UK Cosmetic Product, Budget: $250,001 – $500,000 fees, production, media; (just concluded crowdfunding)

MAKE A SLECTION FROM PLANS & PRICES

We’re heading into the fall season when everything begins to tic up. If you’re interested in participating in any appropriate client searches, then position your firm at least at the Manager Plan level. Options & Instructions at: http://www.agencyfinder.com/agencies/plans-and-prices/ Select something.

WHAT CAN WE DO FOR YOU?

Every year’s there’s a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new, when you’ve been at it as long as we have, you sometimes forget what newbies want and need. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.

Flash Report @ AgencyFinder V22.3 – September 10, 2018

Written by ChuckMeyst2015 on . Posted in Flash Reports

CONTENTS:

  1. Offshore Web Development – What Can You Report?
  2.  It Was Out to Lunch and Over His Head
  3. Update – Relevant Facebook Issues
  4.  You Owe It To Your Profile
  5. New Business Awards
  6. Client’s Search Steps Are More Involved – Here’s Why
  7. Make Your Selection From Plans & Prices
  8. What Can We Do For You?

OFFSHORE WEB DEVELOPMENT – WHAT CAN YOU REPORT?

I’m sure your agency is plagued as we are with email website development offers form offshore sources. A quick look at their websites (for the few that tend to identify that) reveal a large organization of talented, friendly people having fun and doing great work. Their client lists are ones you’d die for. Should we assume that your prospects like ours are seeing the same emails? In the same sense, we see a regular stream of agency enrollments from India and nearby countries, yet in our entire history we have yet to see enrollments from prospective advertisers in those countries looking for a new agency.

My question to you … have you come across any advertiser who has taken advantage of offshore developers, and who then report “great satisfaction?” Just curious.

IT WAS OUT TO LUNCH, AND OVER HIS HEAD!

The times, they are a changin. When Bob Dylan released this song back in 1964, he would have been even more inclined when looking at 2018. I went into Tractor Supply the other day looking for grass seed. A great customer service young man (23’ish) had been helping me. We walked back to the Service Desk where I had earlier talked with a much older gent. I remarked to the young man – “where’s the gent who helped me earlier?” He remarked “he’s out to lunch.” I countered (obviously from the land of dinosaurs) “that’s not nice to say about someone!” He looked puzzled. I then explained that from my era, when you identify someone as being out to lunch, you mean they are behaving in a crazy way or are not aware of what is happening around them.

My point? Keep in mind that jargon from your time (whenever) may not resonate with certain age groups today.

RELEVANT FACEBOOK ISSUES

Facebook continues to be in the spotlight. I think it’s worth mentioning as I did earlier this year. “I was spot-watching today’s Facebook testimony and caught Mr. Zuckerberg mention data aggregation and data scraping. He was not speaking in flattering but rather derogatory terms. It’s my feeling that any online “directory” of marketing firms created using data acquired without the specific and a proactive data entry act by the agency in question is an insidious practice. In so many cases it’s junk data but unfortunately, its volume and content attracts searchers based on key words and phrases. I suggest leads from such sources are not closely vetted or much better than data in a Yellow Page ad.” In many cases, the agencies put forward are those who paid the most to be there. In the case of an agency search, it’s meant to be a research project, not an advertising beta test.

YOU OWE IT TO YOUR PROFILE

Maybe it’s not apparent, but you built your agency’s profile by selecting from more than 500 data fields. And that’s how you get found in a client search. Maybe you already updated your content with regard to “digital”, but if you do offer digital services like everyone seems to do these days, best you go back in and claim them! Under Business Classification we offer Digital and Interactive Media Firm; under Services we offer Digital production; Under Media Experience we offer Digital; I don’t want your firm out there looking in!

NEW BUSINESS AWARDS

This has been an unusual summer! Lots going on but little wrapping up. Some are close, yet to give you a taste of what’s out there:

Association Membership Website, Midwest, Budget $1,000,001 – $2,500,000 Fees; (website development);

Yoga Studio, Georgia, Budget: $75,000 – $150,000 Fees;

UK Cosmetic Product, Budget: $250,001 – $500,000 fees, production, media;

Battery Manufacturer, West Coast Budget: $250,001 – $500,000 fees, production, media;

International Non- Profit, Katmandu, Nepal Budget: TBD;

Lighting Fabricator, West Coast, Budget: <$100,000 fees, production, media;

Swimming Pool Manufacturer, Midwest, Budget: <$100,000 Fee, production

CLIENT’S SEARCH STEPS ARE MORE INVOLVED – HERE’S WHY

If you missed this or didn’t have time back then, talk time now. We have little to contribute other than to suggest your read Lindsey Slaby’s fine report/article “A tough time for ad agency positioning.”

www.linkedin.com/pulse/tough-time-ad-agency-positioning-lindsey-slaby

MAKE YOUR SELECTION FROM PLANS & PRICES

Together we’re heading into the fall season, and that’s when everything begins to tic up. If you’re interested in participating in any appropriate client searches, then I recommend you position your firm at least at the Manager Plan level. Options & Instructions at: www.agencyfinder.com/agencies/plans-and-prices/

WHAT CAN WE DO FOR YOU?

Every year’s there’s a new crop, a new batch of enthusiastic agency new business folks. Some come to that table with previous experience; others are brand-spanking new, when you’ve been at it as long as we have, you sometimes forget what newbies want and need. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.

 

Your Telephone, the Failing New Business Development Tool

Written by ChuckMeyst2015 on . Posted in Flash Reports

Prologue: The majority of agency new business authors are of the “How To” variety. They volunteer pleasant, positive but not necessarily tried & true, battle- proven kinda stuff, but makes sense, sounds good kinda stuff. Not here. We’re an agency search consultant (match-maker) and get to hear from clients about all that How to stuff that didn’t work. And I’m here to report it to you now.

As a new business tool, the telephone is failing. Time was, when a courageous young man (in difference to women, back then it was men) saw his desk phone as his connection to agency prospects. Following a regimen that consisted of preparing compelling print collateral meant to be mailed to a prospect list of 500 carefully chosen prospects, then mailing them on a consistent schedule and then, with courage and commitment, that young man would follow by phone and ask – “Did you get the rubber chicken I sent?” (Yes, in those days he actually got through) Didn’t matter if he mentioned Rubber Chicken or industry study, the whole idea was to strike up a conversation that could lead to a relationship. And “yes Virginia” (see Wikipedia), agency success does depend on relationships.

But within the industry, there’s been a change of heart. Not sure who or where it started, but the notion spread that proactive outreach and rubber chickens were no longer in vogue. The new mantra? Content. Yes content is now king. It’s the politically correct way to clap your hands, wave your arms, whistle, beat the conga drums and blow smoke in their direction. The idea is to make as much Internet social media noise as you legally can so you draw them magnetically to your agency website. That’s the good news. Here’s the bad news – it drew them to your website.

Agency websites; let me digress – I could write a book. Admittedly they’re getting much better, but by example, when their agency prepared the “walk-about” home page video, they apparently missed their agency’s young couple in deep embrace in the back corner. Maybe it’s rehearsal for a client video; I would have cut it! Let’s move on to About Us. Do Not, I shout, write no-interest paragraphs about starting in your basement or how your un-named team has vast experience covering 89 years. And don’t fail to identify at least one person who works there, and that leads me to The Team tab.

Chemistry Wins New Business; Not Creative!  That’s what the Guru of Growth taught for years and its truer now than ever. That’s why your Team tab can make or break your firm with the visitor. Here’s where you can let the prospect see the people behind the curtain. The smiling faces and interesting beards (men only please); the interesting location and hobby shots. If you’re all “suits” as they say and pictured in suit and tie, that sends a nice business impression; yet if the prospect company is led by millennials, that buttoned-up look may cost you. On the other hand, if you’re a young agency with Millennial management, that might off-put some dinosaurs. You can’t win them all but this level of openness and honesty may prompt that desired prospect call regardless.

Staff Characteurs?  So your Director of Business Development is a Pit Bull? Cute sketch. Good inside joke but not appreciated by the prospects you chase that are dog lovers. What about those multi-frame serious-to-goofy shots? Some are really funny and clever. But their value is offset when others fall flat. Has anyone thought of blank squares with titles for everyone? Group shots show your camaraderie but when you don’t or can’t identify them, it loses value. (I often enjoy trying to identify the CEO in a group shot; only to be surprised by who really is). On posted CV’s, use caution. Some folks have such intimidating credentials that it’s possible some prospects could be reluctant to engage!

Back to the telephone. One quick thought just came to mind. If you want to make a call to a new prospect (as in one that is not yet a great friend) DO NOT CALL FROM YOUR CELLPHONE! Cellphone quality is erratic, inconsistent and picks up ambient sounds. Do not expect a first-time prospect to be patient with all that. Call from a land-line in your quiet office.

Now, after all the research, content and key words you’ve invested, let’s talk about the horrors experienced by prospects calling your agency. Having called thousands of agencies, I speak as an authority and say agency new business telephone protocol is atrocious! Beginning with the universal agency announcement – “Thanks for calling Blander Agency; if you know the extension of the party you’re trying to reach, enter that now. For the agency name directory press 2. For the Operator press O.” What should the first-time prospect do that was guided in by your content or Contact Us page? What name do they enter? In most cases, that name is nowhere on your Contact Us page; matter of fact, neither is your agency location. Why not another option – “To speak with us about handing your account, Press 1.  Move frequent callers to 2 or 3.

Now let’s talk about the Operator option.  It’s a joke!  You might get an announcement that the call is being transferred to the Operator (please wait), the eventual answer says “Hi, this is Janice. I’m away from my phone at the moment; please leave your name and message and I will call your shortly!” What is that job other than answering the phone? Such incompetent BS! I’ve even had the “being transferred” message just repeat and repeat; never offering a chance to leave your message!

Finally there’s the “I don’t care” mentality. I’ve had situations where, no matter how I tried or what tricks I employed, I COULD NOT raise a living soul at the agency. One such time I was calling an agency with world-wide offices. I couldn’t raise anyone or the Operator in their New York office, so I called Chicago, thinking if it was a weather issue they would know. I failed to raise a soul in Chicago so I called San Fran. Finally found someone but that party had no idea what was happening in Chicago or New York, and didn’t seem to be concerned or looking to report that which might be broken. Talk about dinosaurs.

In Closing: Dear New Business Professional. Whomever made the decision to register your firm did the right thing. But if your profile is incomplete, out-of-date or still at the free Iridium level, you ain’t going nowhere. Pre-AgencyFinder we taught agency new business, so we’re familiar with what you do and what you spend. For starters many have tried outsourcing “dialing-for-dollars” at $3,000 – $5,000 Per Month! Please don’t suggest we’re expensive.

Update: Recognizing there are 30,000 or more “marketing firms” with websites armed with the latest in SEO techniques, in a Google search it’s almost impossible to differentiate one agency from another except for location. Some new biz folks are beginning to re-think things and look again at direct mail/direct marketing. You might do that too.

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Flash Report – Special Edition

Written by ChuckMeyst2015 on . Posted in Flash Reports

FYI – Our message to advertisers: I thought you’d like to see what we posted at LinkedIn and Facebook Monday. Clients/Advertisers were the target but as you review your agency’s business development efforts, it helps to be aware of options clients have at their command to find you. I’m certainly prejudiced since we’ve been managing agency searches longer than most. I see some sites as just an exercise in keywords and link building. Those techniques do work however, and clients are drawn like flies to some of these services but then the burden of doing the research and work is on the client. Feel free to share your thoughts and to do so drop me an email. chuck@agencyfnder.com Here’s what we posted:

AGENCY SEARCH: EVERYTHING YOU NEED TO KNOW TO IDENTIFY THE BEST MARKETING OR AD AGENCY PARTNER.

From agency search consultants, marketing match-makers, agency directories and aggregators, finding the best resource for selecting an ad agency or marketing firm isn’t always what you would expect. Once upon a time clients used to find a new agency by asking colleagues for recommendations, asking media reps, or going to their files for a folder labeled “Ad Agencies.” Back then many agencies practiced the fine art of mailings and calling on potential clients. Advertisers relied on national and regional publications such as Adweek and AdAge to identify the hottest agencies. Agencies used clever direct mail tactics and even took out ads to reach clients and identify their agency as a potential resource for future connections. But now …

We posted at:  http://www.agencyfinder.com/category/blog-posts/

Special Note: You’re getting this newsletter even though you have yet to finish and set your profile active. In order to participate in any of our client searches, you need to finish up. Can we help? You first created your profile on DATE and last updated on DATE2. Login with your User Name and Password (both are case-sensitive).

P.S. – KNOW ANY PROFICIENT PERL PROGRAMMERS

We’re looking to connect with proficient and capable Perl programmers. Some of our website and database is running in Perl and we’re looking to make new contacts. If you know of someone available for a 1099 opportunity, please let me know or have them reach out to me directly. chuck@agencyfinder.com

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Fresh Faces & Features

Written by ChuckMeyst2015 on . Posted in Flash Reports

CONTENTS:

  1. Fresh Faces & Features
  2. What Can We Do For You?
  3. New Login Option
  4. Has the Weather Affected Your Business?
  5. Database Cleansing – Some Surprises
  6. Know Any Proficient Perl Programmers?

FRESH FACES & FEATURES

I hope you’ve noticed but if not, we’ve got some new fresh faces on our home page. A bit more diversity; a bit more variety. We also repositioned the two call-to-actions; that for Search and Enroll. Over the years we’ve vacillated between our first “I Need an Agency; I am An Agency” to this new version “Find an Agency; Enroll My Agency.” Any thoughts to contribute?

WHAT CAN WE DO FOR YOU?

Every year’s there’s a new crop, a new batch of enthusiastic agency business folks. Some come to that table with previous experience; others are brand-spanking new, when you’ve been at it as long as we have, you sometimes forget what newbies want and need. So – regardless of your status, if there’s something you need with regard to agency business development and you don’t find it here, let me know.

NEW LOGIN OPTION

No big deal, but it occurred to us that a “can’t- miss” login location should be on the home page adjacent to where you started in the first place. We did the same for searching clients.

HAS THE WEATHER AFFECTED YOUR BUSINESS?

Here in Virginia they’ve gotten pretty good at clearing the roads after a storm, but the side streets and rural roads take 2- 4 days before they are passable and safe. That means many people are either faced with a dangerous commute or they stay/work from home. Your location will certainly affect what happens at your place – any unusual or interesting “weather stories” you can share that we can share? I also want to express our condolences to any of you impacted by fire, land or mudslides, floods or blizzard conditions. Mother Nature is a formidable foe!

DATABASE CLEANSING – SOME SURPRISES

It was more than a little bit overdue, but with the respite recently during the “snow” issue, we rolled in to conduct a database clean-up. BTW, let me explain something you may have missed. In your profile you have five (5) places to enter someone’s name and contact info. If any of our emails get sent to any of those five, any one of those can elect to OPT-OUT. When that happens (if we don’t check to confirm), that action will take your profile OFF-LINE. You can’t be found in a search nor can you be invited. It’s rather common that the alternate new business contact moves on, and when they do, may still get forwarded email. They mean well when they OPT-OUT, but without knowing it, they can do you damage.

As an aside, I was surprised by the attrition we saw. It didn’t discriminate by size either; most small to medium, but some big guys as well. Some of that was the result of mergers – it’s a job in itself to stay current with agency health. Hope you are healthy!

KNOW ANY PROFICIENT PERL PROGRAMMERS

Finally, we’re looking to connect with proficient and capable Perl programmers. Some of our website and database is running in Perl and we’re looking to make new contacts. If you know of someone available for a 1099 opportunity, please let me know or have them reach out to me directly. chuck@agencyfinder.com

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