This West Coast investment firm is seeking a branding agency to help refresh their brand to prepare for their next phase of growth. Their RFP and our RFD will provide key background information, goals for the brand and the company as a whole, and qualifications seeking in a brand/marketing partner. Founded in 2015, they’ve outgrown their original “tech startup” brand and brand voice and have become a platform that has helped investors generate interest from over $1.5 billion in real estate loans.
They’ve become the leading company in their market and have a very bright future. They’re ready to transform from their original brand – a humble, young, cool, disruptive tech startup located near the ocean that relied heavily on the reputation of those involved to build credibility and trust – to a trusted market leader who leverages innovative technology and a strong track record to democratize investment in one of the largest markets in the world. They currently have no brand or marketing agency relationship. Budget: nominal $100,000 in fees
First glance and you might assume most agencies with WordPress experience could tackle this one. But upon closer examination, not so! We’re working with a Midwest professional healthcare association. They’ve asked us to find them an agency for a complete and comprehensive examination, evaluation, analysis and necessary rework of their entire website. Since theirs is an existing website, they need an agency or agencies with experience in Adobe Experience Manager. But they are open to using one agency for UX/Creative and another for AEM development – as long as this approach fits within their budget. Looking for vertical market experience in Associations, Institutions, and Unions. Already in play. Budget listed as $1,000,001 – $2,500,000
The Opportunity: AgencyFinder is managing a brand evaluation search for an existing online retailer of fitness DVD’s and mobile App subscriptions. Original, hybrid workout developed by a former professional wrestling champ-turned-yogi for men who need a workout that will increase flexibility, improve cardiovascular health and is easy on the joints. They used our pull-down menu to identify their budget in the $75K – $150K range (exclusive of media and production) Location – Georgia USA
The Assignment: The require a creative firm that can help them evaluate their current brand and be their strategic partner in helping to expand into new markets. This may require re- inventing the brand from the ground up. Whether they re-name some of their products, or create extensions with a new look and feel, they need a company that can lend an experienced hand in redesigning an online product for growth. For the initial campaign, their focus will be on the rollout of their new Senior Fitness program. So in that respect, marketing to seniors will also be an important capability they are looking for.
Special Notes: They are looking for a shop that may have done marketing for companies like Gaiam, Beachbody, or fitness apps like DailyBurn, Peloton, or Nike Training Club. They’re looking for firms that “get it” when it comes to celebrity-driven products. And they prefer to work with people who understand their core fan base from the professional wrestling industry, as it completely shortcuts the need to educate people on the audience, effective media channels, etc.
Budget: $75K – $150K range (client to provide details during initial telephone interview) Covers: Fees exclusive of media and production
Search Query: (desired but not mandatory agency attributes)
FIELDS SERVED: (some relevant categories)
Health & Fitness products
Creative services (digital, non-traditional)
Web site design & development
The Ideal Candidate: If this opportunity is in your agency’s “sweet-spot”
and you’d like to qualify for an invitation, you need to tell us and be …
Full-service advertising, integrated, direct or digital marketing firm
Be or become fee-paid at $500 US Registration @ AgencyFinder
Have capacity to take on and service this new account
Be or become up-dated within your agency profile
Have relevant category experience
Be prepared to move quickly
We’re an Eastern utility and energy nuclear company (power company) dedicated to providing power to millions of state residents. Our goal is outstanding customer service and customer satisfaction, while providing power for prices well below the national average. We’re looking for an agency with full-service capabilities for our general market. Some of the services we’re seeking include: Media planning & buying, creative development, account management, digital media expertise, creative and media trafficking, campaign measurement, marketing research, and PR. More specifically we’re looking for an agency that has softer skills such as being business savvy, forward thinking, cost conscious, and utility industry expertise is a plus. Budget $1MM – $2.5MM.
This regional intergovernmental learning and knowledge sharing centre serving the eight regional member countries of the Hindu Kush Himalaya – Afghanistan, Bangladesh, Bhutan, China, India, Myanmar, Nepal, and Pakistan – is based in Kathmandu, Nepal. Globalization and climate change have an increasing influence on the stability of fragile mountain ecosystems and the livelihoods of mountain people. Our organization aims to assist mountain people to understand these changes, adapt to them, and make the most of new opportunities, while addressing upstream-downstream issues.
We are seeking an agency to provide branding services. The selected organization will be asked to work in close collaboration with and in support of our Knowledge Management and Communication department to Discover, Develop, Refine and Articulate our brand by engaging a collaborative, comprehensive and data-driven approach. We seek a partner with a proven track record for creative excellence in brand development and execution. We’re looking for past experience in Environmental (as in Green) and Non-profit. Budget TBD
Client is a medical instrumentation company dedicated to developing advances in preventive health care. Their non-evasive vision-testing is both a highly technical, and a healthcare vertical at its finest. This client, a manufacturer of modern visual electronics, has a specific limited-duration (project) on the table but if successful would lead to a long-term relationship. Client is a pioneer offering patented technology in their vision testing systems. Budget: TBA
Client sells furniture but mainly beds, mattresses, sofas, TV Stands and so on. Been in furniture industry for around 4-5 years, however this particular business is a new start-up. They are looking to appeal to the general masses by selling low/mid-end furniture. They plan on becoming a very well-established independent furniture retailer in East London as they have years of experience in this industry knowing what sells and what does not, also having good relations with a lot of suppliers across the UK. Have been using Google AdWords. Budget: < $100,000
This client owns and distributes two brands of eyelash growth serums. Located in the US but they practice business internationally. Their business channels include direct to retail (wholesale), direct to reseller (direct sales), and eCommerce. They manage all aspects of the business, including manufacturing, packaging, shipping, packaging design and digital marketing.
Client recognizes that to move the company further, they need assistance in driving new customer acquisition for eCommerce, stronger marketing and collateral support for retail partners, and a complete remaking their social media presence and storytelling. Their overall goals is to dominate the prestige/mastige market for the non-prescription eyelash growth serums, internationally. Their full-service ad agency will partner to strategize on brand development, positioning, growth strategy and technology for both their lines. Their agency partner must be experienced in international growth, creative and innovative in storytelling, be open to new technologies, and open to educating the client. Budget $750,001 – $1.5MM fees, production and media.
Client offers residential, commercial, and municipal solid waste collection service. The website shows their Texas service area. The service area is mostly rural, but does include some larger cities. They are also currently growing in the Houston market. They want an agency that can recommend, create and manage a consistent message across various forms of media and help redevelop their website. They have no preconceived notion as to which one or how many media alternatives should be used, but have had some experience with direct mail. Open to hearing any and all thoughts for marketing and increasing the size, awareness, recognition, penetration and success of our company! Budget indicated: $100,001 – $250,000
Can’t share too much publicly, but we want a technical ad agency that has prior experience working with engineering/technical firms and is research and data driven. We want help with market research and help finding potential applications for our unique battery chemistry. We would like an agency able to write technical articles on our behalf and provide the research necessary to help us find other applications for our batteries. Budget $100,001 – $250,000 for now