Posts Tagged ‘COVID-19’

Listen closely, re: The Most Challenging Time of Our Professional Lives.

Written by ChuckMeyst2015 on . Posted in Blog Posts, Marketing Consultancy

Editor’s Note: Your agency may already be a member of Drew McLellan’s Agency Management Group. Drew works extremely hard to help and guide his agencies. That’s particularly true now. His advice is good for all.

For most of us, we are approaching the six-month mark of the most challenging time of our professional lives. If we’re being honest with each other and ourselves, it is taking its toll. We have to listen to what’s happening in our hearts and give a lot of credence to the nudges that are subconsciously trying to keep us whole and healthy through this.

It doesn’t really matter if your agency has never been busier or you are scrambling to bring in enough new business to keep your team intact — none of us are getting through this unscathed. Everything is just more difficult. We’re not meant to be this isolated, and the cracks are showing. The burden of leading your team through this is a heavy one.

The coping mechanisms we deployed in March are starting to wear thin and everyone is feeling very frayed at the edges.

You may be experiencing it differently, but many of the agency owners I’ve talked to have felt themselves slipping into this odd mix of anger, frustration, and depression. We feel like we have to keep it contained because our team, our family, and our friends are counting on us to lead them through this.

And we will — but we have to lead ourselves through it as well.

The problem is, the pressure of that containment is going to win out if it hasn’t already. I know for me, I had to consciously find ways to release it before it exploded in a really ugly way. I had to take back what control I could and recognize that I do have choices that COVID has not taken away from me.

Every one of us is going to have a different pressure valve. And our own coping skills are whispering to us what they are. You have to listen with intention sometimes to hear the nudges — but they are there.

For some of you, it may be about being with people who fill you up and finding a safe way to do that. For others, it may be getting away from technology and truly unplugging for a few days by a lake or a cabin in the woods. For yet others, it may be forcing yourself to take a few days off and indulging in whatever hobby brings you joy. I believe for most of us, it’s going to require something significant to help you keep your equilibrium.

I know you’ve been coping through this thing in lots of little ways. I’m not talking about another zoom cocktail hour or FaceTime with a friend. All these options are good — but it feels like the pressure is winning out for many. It’s time to truly take a break of some kind to release that pressure valve.

Listen for it. Find it. Give it to yourself. This isn’t about being selfish. It’s about making sure you don’t run empty.

Is your agency stuck? Drew wants you to get moving!

Written by ChuckMeyst2015 on . Posted in Blog Posts, Business Development

Advice from Drew (McLellan of AMI Fame)

I’ve been talking to agency owners from every edge of the globe. I’m doing this to find out what’s going on in their part of the world and how the pandemic is impacting their agency. Throughout the course of these conversations, I often end up asking about what their plan is for the next 30-60-90 days. I don’t typically get a concrete answer. Or I get a very scattered answer of 153 different tactics. But the most dangerous response I get is when an agency owner tells me that they’re busy, making money, and they really should but they’re afraid to take the action they believe they should take.

The unknown of this pandemic has many agencies and their leaders frozen in place. So instead of hiring, expanding, pivoting or whatever they know they should do — they’re paralyzed. I don’t want to go all science-y on you but it takes more force to get an object at rest to move than it does to keep a moving object in motion. That inertia is harder to overcome than it is to change directions once you’re already in motion.

For many agencies, the financial aid that your government has provided has brought welcome relief. But I fear that it also brought you an excuse to hit the pause button. Under the guise of catching your breath, you’ve allowed the agency to slow down or maybe even stop moving. Take the moment that you need but do not let it stretch beyond a moment.

For the last several weeks I’ve been imploring you to put together 5 mini-plans to keep your agency pushing forward. Any one of those plans will force you to remove any inertia that is threatening to set-in. The combination of them will force you to keep moving. Once you’re in motion, you can shift directions as needed because you’ll already have momentum on your side.

In the next 30 days what is your agency doing to:

• Make sure you deliver every project on-time and on-budget so you don’t whittle away your profit margins?

• Get your team fired-up, better prepared/skilled, and focused on serving clients and delivering ROI every single day?

• Secure your current clients and help them grab marketshare while their competitors are stuck in place?

• Attract new clients who are hungry to take advantage of the opportunities that are found in every economic downturn?

And most important of all — what are you, the agency owner or leader, doing in the next 30 days to create a vision of your agency’s future that you can share with excitement and confidence so that your entire team can rally behind you?

Don’t let yourself get stuck. I’m not advocating you become reckless. But, I am advocating that you believe in yourself and the truth in front of you. For some of you that truth means you should be hiring right now. For others, it means you need to let someone go, regardless of your financial package. For yet others, it means becoming very focused and very motivated to go find the new clients who will appreciate and benefit from a partnership with you.

Get moving — you can adjust the plan as you go.

Give yourself room to grieve – COVID-19 Pandemic

Written by ChuckMeyst2015 on . Posted in Blog Posts, Business Development

Penned today by Drew McLellan of AMI

We are living through what feels like a surreal moment in time. I don’t know about you, but there are times when I have to stop and think “Is this real? Am I really on house arrest, wearing a mask to the grocery store, and feeling offended when someone stands within three feet of me?”

It happened to me today. The weather has finally warmed up and I was in the backyard, trying to exhaust the puppy so I could get some work done. I took in a deep breath of fresh air, laughed at the puppy pouncing on the ball I’d thrown, and thought, “today is a good day.” It felt perfectly normal.

And then I remembered. It’s like my mind knew I needed the break and so, for a moment or two, it gave it to me.

Yesterday (Tuesday the 7th) was the first day since COVID-19 really hit the US that I was not on the run from 7 am – midnight, or later. Like all of you I’ve been busy, I haven’t had time to react to the crisis and what it’s doing to our world, our industry, our agencies, and our families. Many of you had to scramble to get your team set-up to work from home and then you were dealing with the client pauses and cancellations and from there, you went right into applying for financial aid in whatever country you’re from.

We’ve been so busy trying to keep our head above water, we haven’t had a moment to step back and process what is going on. But I expect that for many of you — that pause will come this week or next. And in that pause you may experience a flood of emotions that you’ve successfully kept at bay up until this point.

Over the last few days, my communications (calls, texts, emails, carrier pigeons, etc.) with agency owners have shifted. You’ve gone from being shell-shocked and very focused on your next task to being angry, frustrated, or sad as you face potential layoffs, financial goals that aren’t going to happen, and all of the unknowns ahead of us.

As I thought about what I wanted to say to you today, my first instinct was to dive right into what we need to do next. More tasks and action. That’s partially my type “A” personality. It’s probably tied to my enneagram type (the helper) and it’s what I know you look for from me in this newsletter. But, as I stood in my backyard and had to ask myself if this was truly happening, I decided that we all need to just stop for a minute and acknowledge what we’ve lost. We have to make room for the grief.

Grief is a funny thing. We can run from it for a time but sooner or later, it catches up to us. This is a lesson I’ve learned the hard way. You don’t have to wallow in it but you do need to acknowledge it. Otherwise, it just keeps getting in the way and you can’t get past it.

It feels like this week, or maybe next, is when we’ll all start the next chapter of this crisis. The initial burst of panic and activity has passed. We’re functional and we’re serving clients. Even though none of it is normal, we’re settling into it and now we need to figure out how to endure the virus as it runs its course through our countries and our agencies. Our job is to survive it.

There’s a moment before that next chapter starts when we can stop and just feel. Just vent. Just grieve. And then, we can get back to it. I’d like to suggest that you watch for a momentary calm in between strikes of lightning where you can simply stop and mourn what you’ve lost so that you can keep fighting for everything else.

I promise next week we’ll talk about what we need to do next.

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