ICIMOD Request for Dialogue

Request for Dialogue (RFD)

Contact: Amy Sellmyer
Title: Creative Comms Specialist
Firm: ICIMOD
Address: Kathmandu, Nepal
City: Kathmandu State: Nepal
Country: Nepal

Tel: +977 15275223
Fax: +977 15275238
Email: amy.sellmyer@icimod.org

Existing Product
Existing Organization
Seeking: Branding & design
Budget: TBD (client to provide details during initial telephone interview)
Covers: Branding

Seeking NEW agency.

CLIENT PRODUCT OR SERVICE:

The International Centre for Integrated Mountain Development (ICIMOD) is a regional intergovernmental learning and knowledge sharing centre serving the eight regional member countries of the Hindu Kush Himalaya – Afghanistan, Bangladesh, Bhutan, China, India, Myanmar, Nepal, and Pakistan – and based in Kathmandu, Nepal. Globalization and climate change have an increasing influence on the stability of fragile mountain ecosystems and the livelihoods of mountain people. ICIMOD aims to assist mountain people to understand these changes, adapt to them, and make the most of new opportunities, while addressing upstream-downstream issues. We support regional transboundary programmes through partnerships with regional partner institutions, facilitate the exchange of experience, and serve as a regional knowledge hub. We strengthen networking among regional and global centres of excellence. Overall, we are working to develop an economically and environmentally sound mountain ecosystem to improve the living standards of mountain populations and to sustain vital ecosystem services for the billions of people living downstream, now and for the future. www.icimod.org

CLIENT ASSIGNMENT:

ICIMOD is seeking an agency to provide branding services. The selected organization will be asked to work in close collaboration with and in support of ICIMOD’s Knowledge Management and Communication department to Discover, Develop, Refine and Articulate the ICIMOD brand by engaging a collaborative, comprehensive and data-driven approach. We seek a partner with a proven track record for creative excellence in brand development and execution to help us: • Phase I o Provide a recommendation for a process and optimal timeline for gaining organizational consensus for the re-branding process. o With an understanding of the primary value propositions that ICIMOD presents to its audiences, help to assess perceptions about how well ICIMOD delivers on those value propositions. o Identify and categorize target audiences and how they might be prioritized. o Identify the key issues for those audiences that ICIMOD can address. o Assist in assessing and honing ICIMOD’s organizational personality, especially related to social media. o Develop a comprehensive brand strategy (including brand architecture) for a multi- faceted brand that addresses relationships between brands, naming conventions, and service/program brand groupings. o Suggest possible brand ideas for ICIMOD: a singular key takeaway to be infused through all of its branded communications. • Phase II o Articulate and depict (“bring to life”) the brand identity including naming, design, and brand identity standards/guidelines/systems

See client RFP at http://www.icimod.org/branding  for specific instructions.

SEARCH QUERY: (desired agency attributes)

FIELDS SERVED:
Environmental (as in Green)
Non-profit

SERVICES DESIRED:
Brand equity development

ACCEPTABLE LOCATIONS REGION:
ICIMOD Member Countries

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