If you’re like me, you spend a chunk of time looking at agency websites. Many are now both beautiful, informative and compelling. I remember the early text-only centered column display sites. Today the format is clearly hi-fi wide-screen, many with short-form videos playing under superimposed copy and credits. But I’ve also noticed a resurgence of a look – the look of facial hair.
I suspect it’s happening everywhere, but in the agency world not too many years ago, men were close-shaved, wore double-breasted suits with padded shoulders, and sported equally close-cropped heads-of-hair. Facial hair and beards were for old men or homeless. I’m wasn’t surprised when today, as I scrolled the Team page of a 34-person agency, there they were – all ages with full beards, mustaches, goatees, bushy sideburns, and neatly trimmed Ryan Seacrest stubble. I was heading to the bottom when a woman appeared, and you guessed it, she was clean-shaven!
Today’s styles everywhere tend to be casual, so I’m also surprised by the tight, almost pinched look being sold as todays’ suits for men. What’s a gent with some paunch to do? How about cargo pants, a handsome belt and a great UNTUCKit band-collar wrinkle-resistant shirt.
Chemistry or get-along-ness always plays a deciding factor in the selection of a marketing partner, and “looks” is an important ingredient. Is it a factor in your search?
Note: If you happen to be searching for a new marketing partner, you’ll encounter hair at AgencyFinder, but only after you identify some of the best agencies in the world using digital fact-based and consultant-assisted identification. If you’d like, sign in here and start a free search: https://www.agencyfinder.com/advertisers/advertising-agency-search/