Because advertisers are looking to find and hire the very best marketing partners in firms labeled as advertising agencies, branding experts, digital, social, integrated and PR firms. But so often they find agency searches complicated and expensive. Traditional ad agency search consultants can be pricey and a normal unaided Internet search can be time-consuming and frustrating. Unless the budget is considerable, client CMO’s often are left to fend for themselves.
In 1997 that prompted the launch of AgencyFinder.com, the Internet’s first and only on-line and off-line consulting service serving the advertising industry. For more than 20 years we’ve been connecting advertisers looking for a marketing or advertising agency with an advertising agency looking for new clients. Beyond that, could you use the definition for an ad agency or PR firm? We have them. Looking to research an ad agency database? Try our unique approach.
Maybe you’re an agency looking for new clients; you and some 30,000 others. How do you plan to compete for your proper share of the client market? Little secret – do something, almost anything because so many of the “others” are doing nothing!
You can practice the professional tried and true mail something of value, then call to discuss regimen. Once connected you strike up conversat-ions ending with your suggestion – “Would it make sense for us to get together and meet?” Once you get face-to-face, practice the fine art of “asking & listening.” When the comfort level has risen, politely but firmly ask for the business. But be advised, in recent years, there’s been a sea change such that today’s big push is for “inbound” and “content.” They go hand in hand since relevant quality and content can draw clients to your website. And for those who never mastered the fine art of making an outbound telephone call, it’s a godsend! Embrace the fact that engagement options these days are endless.
Bottom line: in the ever-evolving world of marketing firms and clients, each one needs the other. Clients evaluate agencies by their industry experience, their size, location, trophies and personalities. Agencies evaluate clients (whether for branding, advertising or public relations) by their budgets, reputations and personalities. Here at AgencyFinder we deal in the world of agency / client matchmaking. And as has been our slogan since day one – Search & You Shall Find!