Why AgencyFinder? Because advertisers are looking to find and hire the very best marketing partners
They’re looking at firms labeled advertising agencies, branding experts, digital, social, integrated and PR firms. But they often find agency searches complicated and expensive. Traditional ad agency search consultants can be pricey and a normal unaided Internet search can be time-consuming and frustrating. Unless the budget is considerable, client CMO’s often are left to fend for themselves.
A New Tool & Process
In 1997 we introduced AgencyFinder.com, the Internet’s first and only on-line and off-line industry consulting service. For more than 20 years we’ve been connecting advertisers looking for a marketing agency with an marketing agency looking for new clients, and doing so with unmatched precision. Plus our in-house consultants offer no-cost advice and assistance.
A Powerful, Efficient Service for Advertisers
Our service gives advertisers a powerful, efficient and no-cost tool to identify and evaluate marketing firms that “test” to be a perfect “fit” for what the client needs. The combination of an on-board search engine and extensive agency-produced profiles allows for targeting best candidates for interview and hire. Clients are looking for agencies with experience in their vertical, with the breadth and depth needed to handle their account. Seldom are “Top” or “Best” searches of any real value.
So What’s an Agency to Do?
Maybe you’re an advertising agency looking for new clients but you have tons of competitors. How do you plan to compete for your proper share of the client market? Little secret – do something, almost anything because so many of the “others” are doing nothing! Another little secret – let AgencyFinder introduce you. Enroll above.
You can practice the tried and true mail something, then call to discuss regimen. Once connected you strike up conversations ending with your suggestion – “Would it make sense for us to get together and meet?” Once you get face-to-face, practice the fine art of “asking & listening.” When the comfort level has risen, politely but firmly ask for the business. But be advised, in recent years, there’s been a sea change such that today’s big push is for “inbound” and “content.” They go hand in hand since relevant quality and content can draw clients to your website. And for those who never mastered the fine art of making an outbound telephone call, it’s a godsend! Embrace the fact that engagement options these days are endless.
Bottom line for Advertisers and Agencies
In the ever-evolving world of marketing firms and clients, each one needs the other. Clients evaluate agencies by their industry experience, their size, location, trophies and personalities. Agencies evaluate clients (whether for branding, advertising or public relations) by their budgets, reputations and personalities. Here at AgencyFinder we deal in agency/client matchmaking as just described. Go back up and make your selections or, as has been our slogan since day one – Search & You Shall Find!
FYI – Definitions & Agency Directory