What is AgencyFinder?
AgencyFinder, the Internet’s first and only on-line and off-line consulting service for advertiser and advertising agency match making, founded in 1997, represents thousands of international offices …
including 95% of the top-ranked advertising agencies, public relations firms, consulting firms, direct marketing agencies, sales promotion, web development, and interactive agencies in North America and worldwide – established industry leaders and rising stars.
AgencyFinder provides advertisers with a quick and objective method of evaluating agency capabilities based on their needs and preferences for a marketing services partner. We also provide clients with counsel on how to conduct an effective and impartial review of the agencies who, following an introductory phone interview, indicate an interest in pitching for their business.
This process has worked thousands of times over the past decade and resulted in agencies being awarded hundreds of millions of dollars in client new business to create and manage. The process is fast and fair. And two key principles have remained with AgencyFinder since its inception:
CLIENTS NEVER PAY:* Registered Clients (advertisers or consultants working on their behalf) NEVER pay nor have they ever paid (since inception in 1997) to receive our search & consulting services.
AGENCIES PAY:* In North America, registered agencies pay $500 US in advance to activate their record, which entitles them to receive unlimited client introductions and conduct “no obligation due-diligence” client telephone interviews every time their agency is selected by a client based on matching the client’s search parameters.
When introduced, and if they elect to proceed as a contender (our definition), they need to pay the balance of their AgencyFinder subscription. The maximum remaining payment in any 12-month period is capped at $5,000 US, for any agency of any size regardless of how many times they participate over the course of 12 months.
AgencyFinder’s fees are NOT paid on each subsequent introduction, nor are they determined as a percent of agency revenue. Similarly, AgencyFinder’s fees are NOT paid when the agency gets paid.
AgencyFinder charges a fee for service that is rendered in two steps:
- Step One: Inclusion in the AgencyFinder database that is searched annually by thousands of clients looking for firms that meet their criteria for an advertising, public relations or marketing partner.
- Step Two: Introductions and full-access to clients conducting active searches that, in the opinion of the agency, are desirable and well within the agency’s ability to pitch, land and manage.
To our registered searchers (clients and consultants), AgencyFinder is an alternative to “going it alone” when it comes to identifying, reviewing, selecting and inviting an advertising agency or PR firm. But beyond the online matchmaking service we provide, AgencyFinder employs experienced consultants who guide both client and agencies to keep the process ethical, efficient, cost-effective and moving quickly according to our long-established and published “best practices.”
For the advertising agencies, public relations firms, digital & interactive firms and the myriad of other types registered with AgencyFinder, we’re a new business alternative. We’re an independent introductory service and matchmaker like eHarmony.com and Match.com but only for marketers. Even though agencies pay for the service we provide, we’re not “partners” with them; we’re not “in business” with them, nor do we share in their risk or reward.
We promise our registered agencies that searches conducted through AgencyFinder will be fair and objective, that searchers will make their decisions according to our published rules and that no favoritism will be shown one agency over another because of their relative size or the registration fees they’ve paid.
* See respective Terms & Conditions
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