We’re looking for a replacement agency because we just created a new brand position and strategy and want to roll that out in a big way in 2016. Want to focus on style, design and technology and want to be considered a true CPG brand. We are looking to launch an integrated marketing campaign in 2016 with new creative supporting our new brand strategy and positioning. This would include creative concepts and production for digital, print and TV. We would also need media planning and buying, as well as social media. B2B would be a separate assignment focused on a launch in the multi-family market.
We are launching new packaging and a website refresh early in 2016, both of which have been developed, so the campaign would need to compliment creative that is already complete. We will not need much brand strategy work done, as that is complete. Prefer agencies within a reasonable radius of Chicago, IL Budget $2.5MM – $5MM Fees, production and media