Well-established Eastern client provides consumers with a full range of branded automotive accessories with market leading functionality, engineering, quality, and design. All of the products in the client family are recognized as premier brands and are leaders in innovation. Their in-house agency does most of the work on their large e-commerce website. They’re looking for an agency-partner to develop and produce a brand campaign for their online retailer. Marketing objectives include: brand awareness, increase penetration of their vehicle accessory categories, develop an enthusiast following coupled with profitable revenue from the website. They’re looking for expertise in building a large DTC (direct to consumer) brand, think chewy.com. Experience in automotive and enthusiast brands is a strong plus. Budget: $10,000,001 – $25,000,000 (client to provide details during initial telephone interview) Covers: Advertising (fees, production & media). If your agency should be a candidate and hasn’t already received our “New Client Interest in Your Agency” email, let me know.