Innovative product for infants, sitting on the national launch pad, is looking for a creative out-of-the-box agency. Market testing and focus groups are done, product already in distribution channels. Budget $2 – $3 Million (fees, production & media).
Two firms recently merged seek help in marketing consolidation to retain existing accounts and inform acquired clients. Looking for new media alternatives to achieve that. Budget around $300,000 inclusive.
Advisor to fast food franchises wants help expanding business in existing North East territory; wants guidance to maximize smaller budget and a better fix on roi. Budget $100,001 – $250,000 (fees, production and some media)
Client seeks replacement agency for a fresh look at the marketplace and sales and distribution options. Client has detailed RFI for those who chose to contend. Budget $250,001 – $500,000 for fees and production (no media).