This BUSINESS DEVELOPMENT information is for AgencyFinder Certified Agencies, Agency New Business Executives and agency subscribers. We communicate to opt-in registered member agencies using e-mail. The contents of this Flash Report is the opinion of the writer and is not meant to be an infallible source of fact.
- Want Your Due-diligence Interview With a Client?
- Make the Agency Tour Your New Business Secret Weapon
- A Little Dab’ll Do Ya! Name That Product!
- Better be Prospecting in Your Junk Folder
- Try Out Our New Search Feature
- What Can We Do For You?
WANT YOUR DUE-DILIGENCE INTERVIEW WITH A CLIENT?
We don’t introduce you to prospects you have to pursue, but advertisers that have already checked you out and want to speak with you. To be clear, we’re not a “lead machine.” Your invitation from us is both an introduction and an opportunity to contact and establish a day and time for your due- diligence telephone interview. It’s a telephone grip & grin, ask & answer, your chance to decide if this account is worth your time and effort. And clearly, it’s your chance to sell yourself.
I’ve been told our pricing is complicated. Let me simplify – the $500 annual Manager Plan is the minimum if you want your due-diligence interviews. The Annual EVP Plan at $2,995 covers everything for 12-months. If you want to engage it’s one or the other. Click here
MAKE THE AGENCY TOUR YOUR NEW BUSINESS SECRET WEAPON
Would you rather meet a prospect for the first time at their business or at your agency? Anyone who has tried both will tell you the agency visit coupled with an agency tour is the killer. And don’t be bashful about making that pitch yourself. Some tour tips. Your tour is best orchestrated to move from station to station as much as possible like a job moves through your agency. Many of our agency students have built a tour outline that suggests a route that follows the production of a magazine ad. Begin your tour where the ideas begin; then move forward to whatever constitutes the next step. It’s only natural to introduce the players at each station and a perfect environment in which to discuss that technology or agency strength. If you’re actually using a mock ad and having it unfold as you progress, you have a perfect opportunity to seek input from your visitors. What they say and how they answer will reveal decision-making cues and preferences you can use to your advantage when you really start pitching! Save your conference room for last; to serve to field last-minute questions, re- affirmations, and your chance to ask your closing questions. And be certain YOUR AGENCY is involved in their next steps!!
A LITTLE DAB’LL DO YA! NAME THE PRODUCT
Talk about branding! Talk about slogans! Talk about a history! An older friend of mine went shopping at Rite-Aid the other day to get a new tube of X! He swore what he had at home he bought 20 years earlier when he had hair that needed control. If you’re a young’un you probably don’t know what I’m talking about. Nor did the young gent at the front counter. When the 50’s female manager was asked where he could find Brylcreem, she remarked – “A Little dab’ll do ya! and went right to it.
Short history lesson: Brylcreem is a British brand of hair styling products for men. The first Brylcreem product was a hair cream created in 1928, by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England. The cream is an emulsion of water and mineral oil stabilised with beeswax. Their jingle was created by Hanley M. Norins of Young & Rubicam.
BETTER BE PROSPECTING IN YOUR JUNK FOLDER
I don’t know about your agency, but here at AgencyFinder we want to see each and every new business inquiry that comes our way. We’re on the lookout for prospective client (advertiser) registrations and inquiries (the pre-cursor of an agency search) and the registration of each and every agency looking for new clients. For that reason, we keep a sharp lookout for scams and viruses – exposure is the price we pay to be certain we miss nothing!
Some of our and even YOUR best new business opportunities may be found in your junk folder. Even with our open and generous protocols, from time to time we find something precious trapped in there that didn’t make it to our Inbox. So each and every day at end-of-day, we carefully navigate from top to bottom, looking for gold. If you aren’t already in the habit of doing that, I suggest you start.
TRY OUT OUR NEW SEARCH FEATURE
You’ve been asking for it and so have we – try our new website search feature. 22 Years of everything under the sun! At the Magnifying icon on the header, enter Lowe’s and read about our first engagement. Not only a significant $100MM budget at the time, on our suggestion, Lowe’s spent $120,000 to pay each of 6 finalists $20,000 for spec creative.
WHAT CAN WE DO FOR YOU?
Regardless of your registration level, you’re welcome to ask for our help and advice. If you have questions on agency business development, email us; we’ll respond or give you a call. Make sense? Email to with subject line – Need NB assistance.
Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face-to-face with a great prospect. Then & Now – We built it for you!