Posts Tagged ‘Agency Newsletter July 2022’

Flash Report @ AgencyFinder V27.4 July 6, 2022

Written by ChuckMeyst2015 on . Posted in Flash Reports

CONTENTS: The Down Economy – Special Edition 

  1. Should you try to sell agency services in this depressed economy?
  2. Is this economy a topic of conversation with prospects?
  3. Do you know why it pays to advertise in a down economy?
  4. Should your agency be advertising in this economy?
  5. What’s so special about this economy anyway?
  6. You’re a new biz pro – what should you be doing these days?
  7. How about an email “Dear Abby” editorial angle?
  8. Closing Question – Would it make sense to get together and meet?

It’s summer; if you’ve been at the beach with your head in the sand, you may have missed it. But my friends, compared to “up”, this is a “Down” economy.

The bad news– your agency will probably need to make some serious topic and tactical adjustments. Good News – by comparison, you have just a few.

Let’s bullet yours (in no special order)

Should you try to sell agency services in this depressed economy?

  • You betcha Sherlock
  • Some clients will need more; some will need less
  • So crank up your inquiring and creative mind

Is this economy a topic of conversation with prospects?

  • Yes, unless yo u want t hem to think you’re an idiot
  • Yes, in a positive, let’s find a solution, kinda talk
  • No if you’re going to do nothing but whine

Do you know why it pays to advertise in a down economy?

  • If you don’t already, Google “advertise in a down economy”
  • Ask some of your existing clients about their experiences
  • For those that didn’t, try to find and share some horror stories

Should your agency be advertising in this economy?

  • Simply put, your firm needs to set a great example
  • Sell your boss; then share what and how you’re doing with prospects
  • Share results and great stories where you can

What’s so special about this economy anyway?

  • Look closely, there’s nowhere to hide
  • Anything and everything is heading in the wrong direction
  • The consuming (as in buying) public is being hammered!

You’re a new biz pro – what should you be doing these days?

  • Working hard and smart to protect your home-front (spouse, children, animals)
  • Digging deep in your prospect folders for good but neglected prospects
  • Offering a face-to-face Audit – at a quiet venue away from their office

How about an email “Dear Abby” editorial angle?

  • Use your own name (as in Dear New Biz @ Smith Agency)
  • offer unusual, dramatic if possible and applicable case histories
  • Spin up one that isn’t finished – and ask for advice

Closing Question – Would it make sense to get together and meet?

  • Set the stage for your face-to-face first meeting
  • Make sure you have reached out and spoken more than a few times
  • Your lead-in – we’ve had some great conversations, now, would it make sense…

Now, Being Fee-Paid makes sense. Details at 2021-2022 Agency Plans & Prices

  • Iridium – Free
  • Active Plan – $295
  • Manager Plan – $500
  • Director Plan – $2,000 – $5,000
  • EVP Business Plan – $2,995

     Click Me!

Thanks for taking time to look this over; as we have since 1997, we look forward to getting you face- to-face with a great prospect.

Then & Now – We built it for you!

Search Statistics

Total Searches: 11563
Searches This Month: 2
Searches This Year: 23

Partners:
InfoCommerce